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Google Ads Search Impression Share by Keyword

Search Impression Share by Keyword shows the percentage of times your ad was shown for a particular keyword out of the total number of searches that matched that keyword. It helps to gauge the efficiency of your keyword strategy.

With Databox you can track all your metrics from various data sources in one place.

Search Impression Share by Keyword 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Search Impression Share by Keyword"?
Search Impression Share by Keyword is a metric that shows the percentage of impressions your ads received out of the total number of impressions that were available. It indicates how often your ads are showing up for the keywords you are targeting. A high Search Impression Share suggests that your ads are being shown frequently, while a low share means there is potential to increase visibility by optimizing your keyword strategy or increasing your budget. This metric helps you understand the reach and effectiveness of your ad campaigns for specific keywords.
Example: A clothing retailer wants to analyze which keywords are missing out on potential traffic. By tracking Search Impression Share by Keyword, they can identify opportunities to optimize bids and ad relevance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Search Impression Share by Keyword in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Search Impression Share by Keyword using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Search Impression Share by Keyword on the Performance screen
  6. 6
    Get Search Impression Share by Keyword performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Search Impression Share by Keyword
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google Ads integration with Databox Track Search Impression Share by Keyword from Google Ads in Databox GET STARTED

Basics

  • Description
    Search Impression Share by Keyword shows the percentage of times your ad was shown for a particular keyword out of the total number of searches that matched that keyword. It helps to gauge the efficiency of your keyword strategy.
  • Category
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  • Subcategory
    /
  • Date Added
    2016-06-03
  • Default Format
    Percentage
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://googleads.googleapis.com/v18/customers/{customer-id}/googleAds:search

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