Drift
Total Conversations Total Conversations is a metric that measures the number of chat or messaging interactions between customers and a brand or business on Drift's platform.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Conversations using Databox, follow these steps:
Goals
Scorecards
Metric Digest
Metric Builder
Data Calculations
Performance ScreenDrift dashboard template which gives you insights about new and closed conversations, reply times by team members and more.
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MTFR is the duration between a customer's initial message and the first human response. It measures how quickly a company engages with its customers.
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The Dismisses by Chat Playbook metric measures the number of times chat playbooks have been dismissed or closed by visitors during a conversation on the website or app. It helps evaluate the effectiveness of chat playbooks and identify areas for improvement.
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The Meetings Booked by Chat Playbook metric measures how many meetings were scheduled as a result of utilizing specific chat playbooks.
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Emails Captured by Chat Playbook is a metric that tracks the total number of unique email addresses collected through automated chat conversations within a specified playbook.
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The Open % by Email Playbook metric measures the percentage of email recipients who opened a specific email sequence or playbook.
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The Clicks by Signature Playbook metric measures the number of clicks on CTA's in marketing emails that were sent using a specific email signature template.
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Views by Signature Playbook metric tracks how many times a signature playbook has been viewed. It helps to evaluate the effectiveness of a playbook and make data-driven improvements.
Drift
Click % by Signature Playbook measures the percentage of clicks on a particular signature playbook in comparison to the total number of plays it received. It helps to analyze the effectiveness of the signature playbook in driving clicks and optimizing it for better results.
