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Drift Open % by Signature Playbook

Open % by Signature Playbook is a metric that measures the number of times signature playbooks are opened by visitors on a website, indicating interest and engagement levels.

With Databox you can track all your metrics from various data sources in one place.

Open % by Signature Playbook 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Open % by Signature Playbook"?
The Open % by Signature Playbook metric measures the percentage of times a particular playbook has been opened and engaged with by a website visitor. This metric provides insight into the effectiveness of specific playbooks in attracting and holding the attention of visitors, allowing for optimization and improvement of the playbook strategy. A high open % suggests that the playbook's content, design, and targeting are resonating with the audience and driving engagement, while a low open % may indicate the need for adjustments to better meet visitor needs and interests.
Example: Open % by Signature Playbook metric can be used to track the effectiveness of personalized email campaigns as compared to generic ones for a B2B software company.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Open % by Signature Playbook in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Open % by Signature Playbook using Databox, follow these steps:

  1. 1
    Connect Drift that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Open % by Signature Playbook on the Performance screen
  6. 6
    Get Open % by Signature Playbook performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Open % by Signature Playbook
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Basics

  • Description
    Open % by Signature Playbook is a metric that measures the number of times signature playbooks are opened by visitors on a website, indicating interest and engagement levels.
  • Category
    Marketing Automation
  • Date Added
    2016-05-09
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    current Learn more
  • API Endpoint
    https://driftapi.com/playbooks/metrics

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