Conversations by Chat Playbook measures the number of chat conversations initiated by users interacting with specific chat playbooks on a website or messaging platform.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Conversations by Chat Playbook using Databox, follow these steps:
This dashboard tracks the traffic levels of visitors using chat for assistance, along with the overall performance of Drift Campaigns.
Average Time to First Response metric measures the average time taken by a team to respond to a customer's initial message or inquiry across all channels.
The Dismisses by Chat Playbook metric measures the number of times chat playbooks have been dismissed or closed by visitors during a conversation on the website or app. It helps evaluate the effectiveness of chat playbooks and identify areas for improvement.
The Meetings Booked by Chat Playbook metric measures how many meetings were scheduled as a result of utilizing specific chat playbooks.
The Sent by Email playbook metric tracks the number of chat invitations or links sent via email by the Drift playbook, helping to measure the effectiveness of email campaigns in driving chat engagement and conversions.
The Replies by Email Playbook metric measures the percentage of automated email replies sent by Drift that receive a response from the recipient, indicating engagement and potential interest.
The Unsubscriptions by Email Playbook metric measures the number of recipients who unsubscribe from your email marketing communications following the implementation of an email playbook.
The Conversations by Signature Playbook metric measures the number of live chat conversations initiated by a specific Signature Playbook within a given time frame.
The Clicks by Signature Playbook metric measures the number of clicks on CTA's in marketing emails that were sent using a specific email signature template.