The Opens by Email Playbook metric measures the number of times a visitor opens an email sent through the Drift email playbook feature. It lets you track the effectiveness of your email campaigns and identify opportunities for improvement.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Opens by Email Playbook using Databox, follow these steps:
This dashboard tracks the traffic levels of visitors using chat for assistance, along with the overall performance of Drift Campaigns.
MTFR is the duration between a customer's initial message and the first human response. It measures how quickly a company engages with its customers.
The Contacts metric in Drift tracks the number of unique people who have engaged with your chatbot or been contacted by a team member, providing insight into customer interactions.
Sent by Chat Playbook refers to the number of times a particular playbook has been initiated by a user to start a conversation with a visitor on the website or app using the Drift chat feature.
Conversations by Chat Playbook measures the number of chat conversations initiated by users interacting with specific chat playbooks on a website or messaging platform.
Click % by Chat Playbook measures how many times a chatbot suggestion was clicked compared to the total number of suggestions shown. It indicates the effectiveness of chatbot suggestions in guiding website visitors towards a desired outcome/metric.
The Unsubscriptions by Email Playbook metric measures the number of recipients who unsubscribe from your email marketing communications following the implementation of an email playbook.
The Clicks by Signature Playbook metric measures the number of clicks on CTA's in marketing emails that were sent using a specific email signature template.
Meetings by Signature Playbook metric tracks the number of meetings scheduled through a specific Drift playbook, indicating the playbook's effectiveness in generating leads and guiding prospects towards conversions.