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CallRail Average Duration by Referrer

The Average Duration by Referrer metric tracks the length of time visitors spend on your website, grouped by the sources (or referrers) that led them there, helping you understand which sources are driving the most engaged traffic.

With Databox you can track all your metrics from various data sources in one place.

Average Duration by Referrer 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average Duration by Referrer"?
The Average Duration by Referrer metric in CallRail displays the average duration of phone calls from visitors who came to your website through specific referral sources (such as Google, Bing, or social media platforms). This metric helps you identify which referral sources are driving more engaged phone calls, enabling you to optimize your marketing strategies and budget accordingly.
Example: An e-commerce site owner uses the "Average Duration by Referrer" metric to measure how long customers stay on the site, based on the source of their traffic. This allows them to optimize their advertising spend and focus on the most profitable channels.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Duration by Referrer in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Duration by Referrer using Databox, follow these steps:

  1. 1
    Connect CallRail that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Duration by Referrer on the Performance screen
  6. 6
    Get Average Duration by Referrer performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Duration by Referrer
CallRail integration with Databox Track Average Duration by Referrer from CallRail in Databox GET STARTED

Basics

  • Description
    The Average Duration by Referrer metric tracks the length of time visitors spend on your website, grouped by the sources (or referrers) that led them there, helping you understand which sources are driving the most engaged traffic.
  • Category
    Help Desk
  • Subcategory
    Time
  • Date Added
    2017-09-13
  • Default Format
    Duration
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    a/{account_id}/calls/summary.json

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