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CallRail Average Duration by Referrer

The Average Duration by Referrer metric tracks the length of time visitors spend on your website, grouped by the sources (or referrers) that led them there, helping you understand which sources are driving the most engaged traffic.

With Databox you can track all your metrics from various data sources in one place.

Average Duration by Referrer 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average Duration by Referrer"?
The Average Duration by Referrer metric in CallRail displays the average duration of phone calls from visitors who came to your website through specific referral sources (such as Google, Bing, or social media platforms). This metric helps you identify which referral sources are driving more engaged phone calls, enabling you to optimize your marketing strategies and budget accordingly.
Example: An e-commerce site owner uses the "Average Duration by Referrer" metric to measure how long customers stay on the site, based on the source of their traffic. This allows them to optimize their advertising spend and focus on the most profitable channels.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Duration by Referrer in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Duration by Referrer using Databox, follow these steps:

  1. 1
    Connect CallRail that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Duration by Referrer on the Performance screen
  6. 6
    Get Average Duration by Referrer performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Duration by Referrer
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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General

  • Description
    The Average Duration by Referrer metric tracks the length of time visitors spend on your website, grouped by the sources (or referrers) that led them there, helping you understand which sources are driving the most engaged traffic.
  • Category
    Help Desk
  • Subcategory
    Time
  • Date Added
    2017-09-13

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 2 years ago 00:00 to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Duration
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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