Ad RPM by platform is a Google AdSense metric that measures the revenue per thousand ad impressions generated from ads served on different platforms such as desktop, mobile, and tablet. It helps publishers to identify which platforms are generating higher revenue and optimize their ad strategy accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad RPM by Platform using Databox, follow these steps:
CPC by channel metric refers to the average cost an advertiser pays for each click on their ad, broken down by the different channels where their ads were displayed. This helps advertisers optimize their campaigns and allocate their budget more effectively.
Impressions by Network is a metric in Google AdSense that shows the number of times ads were displayed to users on a specific network, such as the Display Network or AdSense for Search. It is a measure of ad exposure and can help publishers understand which networks are generating the most ad views.
The Clicks by Country metric shows the total number of clicks earned per country for ads displayed on your site. It helps you understand which countries generate the most clicks and optimize your ad targeting and revenue accordingly.
Ad Requests is a metric that measures the number of times an ad request is sent to Google AdSense to serve an ad on a website or app. It helps to evaluate the site's traffic and ad performance.
Ad Impressions by Bid Type measures the total number of times ads were viewed by users, categorized by the bidding strategy. It helps advertisers understand which bidding strategies are generating the most impressions and adjust their strategies accordingly.
The Ad Impressions by Platform metric measures the number of times an ad is viewed on a website or app across different platforms such as desktop, mobile, and tablet.
Ad CTR by Network measures the click-through rate of ads on your website for different ad networks. It helps identify which networks are performing well and which ones need improvement to optimize revenue.
CTR by Bid Type is a Google AdSense metric that measures the click-through rate of ads based on the bidding strategy used (such as CPM or CPC). It helps gauge performance of different bid types and optimize ad revenue.