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Google AdSense Ad RPM by Platform

Ad RPM by platform is a Google AdSense metric that measures the revenue per thousand ad impressions generated from ads served on different platforms such as desktop, mobile, and tablet. It helps publishers to identify which platforms are generating higher revenue and optimize their ad strategy accordingly.

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Ad RPM by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad RPM by Platform"?
Ad RPM by Platform is a metric that shows the revenue earned per thousand ad impressions for a particular platform, such as desktop, mobile or tablet. It helps publishers to understand the performance of their ad revenue on different platforms and optimize their ad strategies accordingly. This metric is useful in identifying which platform is generating more ad revenue and which platform needs improvement in terms of ad optimization. Ad RPM by Platform can be accessed in the Google AdSense report section.
Example: Ad RPM by platform: Website A's ad revenue per thousand impressions for desktop is $5, while for mobile it's $3.50. Optimizing mobile ads can increase overall ad RPM.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad RPM by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad RPM by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad RPM by Platform on the Performance screen
  6. 6
    Get Ad RPM by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad RPM by Platform
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Ad RPM by Platform from Google AdSense in Databox GET STARTED

General

  • Description
    Ad RPM by platform is a Google AdSense metric that measures the revenue per thousand ad impressions generated from ads served on different platforms such as desktop, mobile, and tablet. It helps publishers to identify which platforms are generating higher revenue and optimize their ad strategy accordingly.
  • Category
    Advertising
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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