Ad RPM by platform is a Google AdSense metric that measures the revenue per thousand ad impressions generated from ads served on different platforms such as desktop, mobile, and tablet. It helps publishers to identify which platforms are generating higher revenue and optimize their ad strategy accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad RPM by Platform using Databox, follow these steps:
The Estimated earnings by Bid Type metric shows how much revenue is earned by each bidding method used in your AdSense account, such as cost per click (CPC) or cost per thousand impressions (CPM).
Impressions by Ad Unit shows the number of times an ad unit was displayed on a webpage, regardless of whether it was clicked or not. It helps to measure the visibility and reach of your ad units.
Ad Requests by Platform metric measures the number of ad requests generated from different platforms such as desktop, mobile, tablet, etc. It helps in understanding the usage trend of a website/app on different devices and optimizing ad placements accordingly.
Coverage is a metric that measures the ratio of ads displayed to the total number of ads requested on your website. It indicates the percentage of times an ad is displayed on your site compared to the number of times it could have been displayed.
Ad Requests RPM by Ad Unit metric shows the revenue generated per thousand ad requests for each ad unit on the website. It helps optimize ad placement and improve overall revenue.
Ad CTR by Network measures the click-through rate of ads on your website for different ad networks. It helps identify which networks are performing well and which ones need improvement to optimize revenue.
Ad RPM by Channel is a reporting metric that shows the estimated revenue earned per thousand ad impressions for each channel on your website or app. It helps you optimize your ad performance by identifying high and low-performing channels.
CTR by Country is a metric that measures the percentage of ad clicks per impression by country. It helps you understand how well your ads perform in different geographic locations and refine your advertising strategies to target specific regions.