Dashboard Examples / Marketing / Web Analytics / SaaS Dashboard (Users + Leads + MRR)
Share template LinkedIn Facebook Twitter

SaaS (Users + Leads + MRR) Dashboard Template

Template created by Databox Databox
Gain helpful insights into your SaaS success with our SaaS Dashboard (Users + Leads + MRR)dashboard template. Created businesses that want to carefully track growth in Web Analytics, SaaS Revenue, and Churn management, among other key metrics. With additional insights like SaaS Revenue Trends, this dashboard will help you perform in-depth analysis in real time and make relevant changes on the go.

Uses one-click integrations:

  • HubSpot Marketing HubSpot Marketing
  • Stripe Stripe

If you don’t use HubSpot Marketing or Stripe, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

Get this dashboard for free

What you’ll learn from this SaaS Dashboard (Users + Leads + MRR) Dashboard Template:

Connect your Stripe, Google Analytics 4, and Hubspot Marketing accounts and learn:

  • What is your current customer lifetime value? Calculating customer lifetime value is all about your own costs and profit margins. Overall, if getting a customer costs just as much (or more) than your customer lifetime value, it's not good and you might want to reconsider your current strategy.
  • How do you track your Monthly Recurring Revenue (MRR) over time? Evaluate how fast your company is growing based on the total monthly revenue generated from all recurring subscriptions. Analyze long-term trends in MRR and not just singular events, to better inform your revenue forecasting, and assessment of the financial health of your business.
  • How many users do you currently have? View the total number of users your company has at any given point in time. Staying on top of your customer count is important, as it lets you know if your customer base is growing or declining in numbers.
  • What percentage of your customers churned last month? Measure the percentage of customers or subscribers you lost (customers that canceled or didn’t renew their subscription/payment) during a given time period. Although users churn for various reasons,it helps to compare how your churn rate varies over different time frames, and to also examine the behavioral patterns of churned customers, in order to uncover unique trends and possibly reduce your churn rate over time.

Pull additional data using our deep integration with Stripe, Google Analytics 4, and Hubspot Marketing.

What else can you track and visualize with our robust integration with Stripe, Google Analytics 4 and Hubspot Marketing? When it comes to your most important payment metrics, churn, etc., almost anything:

  • New leads
  • New Contacts by Referrals
  • Cash flow
  • Engagement rate

There are numerous metrics and metric combinations you can track using Stripe. And in Databox, you can quickly visualize dozens of Stripe, Google Analytics 4 and Hubspot Marketing metrics & KPIs in a variety of ways, alongside all the important metrics from other data sources you’re using.

Read more about Databox’s Stripe, Google Analytics 4, and HubSpot Marketing integration.

Explore more Stripe dashboards, Google Analytics 4 dashboards, and HubSpot Marketing dashboards.

HubSpot Marketing HubSpot Marketing metrics included in this template
  • Customer Rate to Customer
Stripe Stripe metrics included in this template
  • MRR (excl. Canceled Subscriptions)

    MRR (excl. Canceled Subscriptions) stands for Monthly Recurring Revenue excluding Canceled Subscriptions, a metric that shows the predictable monthly revenue generated by a subscription-based business model excluding canceled subscriptions. It includes all recurring charges and allows businesses to monitor customer retention and growth.

More 1-click dashboard templates

Dashboard example

HubSpot CRM Sales Performance

HubSpot CRM dashboard template provides you with insights about deals and sales pipelines which will help you to track, and grow your pipelines.

Dashboard example

HubSpot Marketing Performance

HubSpot Marketing dashboard template provides you with insights to increase traffic, convert leads, and prove ROI.

Dashboard example

HubSpot (Blogging performance)

The Hubspot Blogging dashboard template looks at your most highly-trafficked blog posts each month. It measures whether you are hitting monthly goals.

Dashboard example

HubSpot Marketing Lead Source Dashboard

HubSpot (Leads by Source) dashboard template gives insights on which sources of traffic drive the most leads or contacts. It explains where to focus marketing effort.

Customize dashboard
Explore all of Databox’s functionalities:

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

Get Started