Inbound Social Media Performance Dashboard Template

Template created by Spitfire Inbound Spitfire Inbound
This dashboard shows how social media affects your inbound marketing pipeline.

Uses one-click integrations:

  • HubSpot Marketing HubSpot Marketing
  • LinkedIn Company Pages LinkedIn Company Pages
  • Facebook Pages Facebook Pages
  • Twitter Twitter
  • Instagram Business Instagram Business

If you don’t use HubSpot Marketing, LinkedIn Company Pages, Facebook Pages, Twitter or Instagram Business, you can pull data from any of our 70+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Inbound Social Media Performance Dashboard template

Get complete insight into how your social media efforts impact your inbound pipeline. Ramp up your social media marketing efforts by tracking:

  • How many times was my post seen on Linkedin? Track the total number of times your posts were shown to LinkedIn members. Also, view how many times signed-in members clicked on either your posts, company name, or logo within a specified date range.
  • How do I track social media traffic? Get a granular view of the amount of traffic that comes from each social media network you have a presence on (Facebook, Twitter, Linkedin, Pinterest, Instagram, and so on). Use this data to measure the effectiveness of your social media strategy in attracting your target audience.
  • Which social source generates the most contacts for your business? Track and visualize the number of new contacts created in HubSpot within a given time frame. Identify your best and least performing social media channels in driving traffic that goes to become contacts (filling a form, chatting with your support team, etc..).
  • How do I track traffic on my Facebook page? Instantly track the number of times Facebook users viewed your page a chosen time period. Additionally, monitor the number of likes your page has accumulated, as well as the number of people that saw content from your page or about your page in the last seven days, one month, quarter, or year.
  • How do I check engagements on Twitter? Visually monitor key Twitter metrics, including retweets, number of tweets, replies, likes given, and mentions. Use this data to determine if your current Twitter marketing strategy drives the amount of engagement your brand needs to thrive or if there is a need to make adjustments to your strategy.
  • How do I track new followers on social media? Track and compare your follower growth across all social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and so on. Tracking this metric is a great way to gauge whether or not your business is expanding its reach and getting the attention of your new audiences, or not.

Pull additional data using our deep integration with Facebook pages.

What other metrics can you track and visualize with our integration with Facebook pages? Almost anything:

  • Active conversations
  • New conversations
  • Post clicks
  • Reactions, comments, and shares
  • Impressions and reach

In Databox, there are dozens of Facebook page metrics already built and ready for you to visualize in a variety of different ways. With Query Builder and Data Calculations, the range of different metrics and metric combinations you can track from Facebook your Facebook page widens.

Read more about Read more about Databox’s Facebook Pages integration.


Pull additional data using our deep integration with Linkedin company pages.

What other campaign metrics can you track and visualize with our integration with Linkedin company pages? Almost anything:

  • LinkedIn ad performance
  • Impressions, engagement, clicks, comments, and shares
  • Follower demographics
  • Pageviews and Unique views
  • Progress towards your campaign goals, and more

In Databox, there are dozens of LinkedIn metrics already built and ready for you to visualize in a variety of different ways. With Query Builder and Data Calculations, the range of metrics and metric combinations you can track from Linkedin company pages widens.

Read more about Read more about Databox’s LinkedIn Company Pages integration.


Pull additional data using our deep integration with Twitter.

What other campaign metrics can you track and visualize with our integration with Twitter? Almost anything:

  • Twitter engagement rate
  • Return On Investment
  • Tweet performance
  • Hashtag performance
  • Follower demographics

In Databox, there are dozens of Twitter metrics already built and ready for you to visualize in a variety of different ways. With Data Calculations, the range of metrics and metric combinations you can track from your Twitter account widens.

Read more about Read more about Databox’s Twitter integration


Pull additional data using our deep integration with Instagram business.

What else can you track and visualize with our deep integration with Instagram business? When it comes to traffic and conversions, almost anything:

  • Impressions and reach
  • Account performance
  • Follower growth and count
  • Website and email clicks
  • Profile visits

In Databox, there are dozens of Instagram metrics already built and ready for you to visualize in a variety of different ways. With Data Calculations, the range of metrics and metric combinations you can track from your the Instagram Business account widens.

Read more about Read more about Databox’s Instagram Business integration


Pull additional data using our deep integration with HubSpot Marketing.

What else can you track and visualize with our deep integration with HubSpot Marketing? When it comes to traffic and conversions, almost anything:

  • Website traffic and conversions
  • Traffic and lead demographics
  • Landing page performance
  • The conversion rate(s) throughout your marketing and sales funnel(s)
  • Profile visits

There are many, many different metrics and metric combinations you can track using HubSpot Marketing. And in Databox, you can quickly visualize 100s of HubSpot metrics in a variety of different ways, alongside all the important metrics from other data sources you’re using.

Read more about Read more about Databox’s HubSpot Marketing integration

HubSpot Marketing HubSpot Marketing metrics included in this template
  • New Contacts by Social Source

    New Contacts Created during the specified Date Range split up by Social Sources.

  • Sessions by Social Source

    Number of times the Site was Visited during the specified Date Range split up by Social Searches.

LinkedIn Company Pages LinkedIn Company Pages metrics included in this template
  • Clicks

    Number of New Organic Clicks on the Content, the Company Name, or the Company Logo during the specified Date Range.

  • Impressions

    Number of times each Update is shown Organic to LinkedIn members during the specified Date Range.

  • New Followers

    Number of New Acquired Followers during the specified Date Range.

Facebook Pages Facebook Pages metrics included in this template
  • Net Likes

    Number of New Likes minus the number of Unlikes during the specified Date Range.

  • Page Likes

    Number of Page Likes during the specified Date Range.

  • Page Reach

    Number of People who Saw any Posts by your Page during the specified Date Range.

  • Page Views

    Number of times a Page's Profile has been Viewed by logged in and logged out People during the specified Date Range.

Twitter Twitter metrics included in this template
  • Likes Given

    Total number of Tweet Likes Given. No historical data is available from before the initial connection.

  • Net Followers

    Number of Followers that have been Gained or Lost during the specified Date Range. No historical data is available from before the initial connection. Twitter does not provide net values for this metric directly via their API. We calculate this metric by subtracting the current value from the previous value to determine net change. We recommend displaying this metric on a line or bar chart to view daily fluctuations.

  • Mentions

    Number of Mentions during the specified Date Range.

  • Replies

    Number of Replies (Tweets to you) that were Sent during the specified Date Range.

  • Retweets

    Number of Retweets on Tweets Released during the specified Date Range.

  • New tweets

    Number of New Tweets Released during the specified Date Range.

Instagram Business Instagram Business metrics included in this template
  • New Followers

    Number of New Acquired Followers during specified Date Range. Instagram Business does not provide net values for this metric directly via their API. We calculate this metric by subtracting the current value from the previous value to determine net change. We recommend displaying this metric on a line or bar chart to view daily fluctuations.

  • New Following

    Number of New Users your Instagram Account is Following. No historical data is available from the initial connection.

  • New Posts

    Number of Posts published during the specified Date Range.

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Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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