Search ads can launch your business to the top of search results, but if your ad doesn’t inspire clicks and conversions, that page-one placement quickly ...
Did you know that 93% of marketers use Facebook advertising regularly? That equates to around 3 million businesses around the world plowing cash into the social media ...
Nearly three-fourths of marketers always use Google Keyword Planner before launching a Google Ads campaign. Most of the respondents to our latest survey reported that ...
There are a lot of content marketing tools to choose from, but which are the best? Which content marketing tools make your job easier with ...
Organic reach on Facebook may be on life support, but Facebook ads are still a great way to drive traffic and generate conversions. In some ...
How do you start a conversation? This is likely not something you consciously think about throughout your daily interactions. Conversations just happen, right? Well, sorta. ...
Something always has to die, right? With inbound marketing, it was paid ads, cold calling, trade shows, etc. With conversational marketing, it’s gated content and ...
With A/B testing, sometimes small changes can yield big returns. Want proof? Split tests helped one company boost conversion rates by 550%. You don’t need ...
Despite what you’ve heard, website forms still work. Sure, website chat offers a better alternative for brands to engage in real time, and in many ...
It’s time to create a new piece of content. Should you write a blog post, or should you produce a video? If you’re trying to ...
If you had to focus your lead generation efforts on a single channel for a full year, which channel would you choose? If you’re like ...
If you wish that more people in your company could—or would—help you create content, you’re not alone. In fact, 87% of the marketers who responded ...
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