Improving Performance

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From Buying Out Its Investors to Launching an Original Series–Wistia’s Moment of Clarity
Ground Up Podcast

From Buying Out Its Investors to Launching an Original Series–Wistia’s Moment of Clarity

A couple of weeks ago, I spent some time chatting with Chris Savage, founder and CEO at Wistia. We’ve already had Chris on Ground Up ...

Author's avatar by Tamara Omerovic | Nov 13, 2018
The Most Effective Channels for Reaching Your Target Customer
Marketing

The Most Effective Channels for Reaching Your Target Customer

“Rather than write something and hope they see it, include your audience in the content. Success is automatic. You get value before you even publish. ...

Author's avatar by Maria Rozhdestvenskaia | Jun 10, 2024
36 Marketing Agencies Share Lessons Learned From a Bad Client Experience
Agencies

36 Marketing Agencies Share Lessons Learned From a Bad Client Experience

“Every client we add makes each person in our company better or less effective at their job.” Doug Davidoff, founder and CEO at Imagine Business ...

Author's avatar by Dann Albright | Jan 20, 2022
Yes, You Can Have Both a Thriving Business and Live a Balanced Life [Podcast]
Agencies

Yes, You Can Have Both a Thriving Business and Live a Balanced Life [Podcast]

James Robert Lay almost destroyed his marriage because he was working too much and stressing out everyone around him. His marketing agency was like everyone ...

Author's avatar by Peter Caputa IV | Jun 21, 2024
The 8 Key Factors When Buying Marketing Software
Marketing

The 8 Key Factors When Buying Marketing Software

What do you look for when buying software? It’s probably a combination of things… After polling dozens of marketing decision-makers, we learned that there’s no ...

Author's avatar by Eddie Shleyner | Nov 29, 2021
How Marketing Agency, Synx, Now Provides Its Clients Better Visibility into Their Performance
Agencies

How Marketing Agency, Synx, Now Provides Its Clients Better Visibility into Their Performance

“From my background, I knew that reporting wasn’t a waste of time. It’s really important, but you’ve got to collect the right information. I actually ...

Author's avatar by Tamara Omerovic | Jul 15, 2020
How PR 20/20 Creates Client Reports 3X Faster & Spends More Time on Strategy
Agencies

How PR 20/20 Creates Client Reports 3X Faster & Spends More Time on Strategy

“Prior to Databox, we were inconsistent with tracking data performance. It would take a ton of time to develop and, in a lot of cases, ...

Author's avatar by Tamara Omerovic | Jul 15, 2020
How PHNX21creative Built Its Client Reporting Process from Scratch
Agencies

How PHNX21creative Built Its Client Reporting Process from Scratch

“On the other side of this monitor, there’s a huge 65 inch HDTV where the Databoards look awesome. But, we also share them through Zoom. ...

Author's avatar by Tamara Omerovic | Jul 15, 2020
8 Ways to Grow Your Business by Leveraging Customer Support Inquiries
Analytics

8 Ways to Grow Your Business by Leveraging Customer Support Inquiries

When you think of customer support, what usually comes to mind? If you’re like most people, you might think of customer support inquiries as people ...

Author's avatar by Thomas Melching | Jan 20, 2022
How To Offer Analytics as a Service When Your Prospect Isn’t A Good Fit For a Marketing Retainer
Agencies

How To Offer Analytics as a Service When Your Prospect Isn’t A Good Fit For a Marketing Retainer

What would you do if your agency lost half its revenue in 30 days? That is the problem that Tyler Pigott of Lone Fir Creative ...

Author's avatar by Tamara Omerovic | Dec 13, 2021
How Big Sea Generates $50,000 in Billable Time Every Year With Automated Reporting
Agencies

How Big Sea Generates $50,000 in Billable Time Every Year With Automated Reporting

“Everyone is impressed when they come in and they see that we don’t just have fun things up everywhere. We’re literally always looking at the ...

Author's avatar by Tamara Omerovic | Oct 26, 2021
Are Funnels Still the Right Way to Measure Your Sales and Marketing?
Marketing

Are Funnels Still the Right Way to Measure Your Sales and Marketing?

Creating consistent and predictable month-over-month revenue growth is one of the most challenging aspects of growing a business. Trust me, I know. Based on our ...

Author's avatar by Peter Caputa IV | Oct 17, 2018
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