Improving Performance

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The 10 Most Important Influencer Marketing KPIs Every Campaign Should Track
Marketing

The 10 Most Important Influencer Marketing KPIs Every Campaign Should Track

You’re trying to find a marketing channel that brings the best results for the cash you’re spending. Email, social media, SEO… Which should be your ...

Author's avatar by Elise Dopson | Jul 14, 2022
The Power of Consistent Messaging & Clear Differentiation with Intercom’s Shane Murphy
Ground Up Podcast

The Power of Consistent Messaging & Clear Differentiation with Intercom’s Shane Murphy

When you think of Intercom, what’s the first thing that comes to mind? So, while we can’t actually hear your response, we can bet your ...

Author's avatar by Spela Mlekuz | Sep 19, 2021
Lessons from 7+ Years of Bootstrapping ProfitWell with Patrick Campbell
Ground Up Podcast

Lessons from 7+ Years of Bootstrapping ProfitWell with Patrick Campbell

For a while, Patrick Campbell was too embarrassed to refer to himself as CEO.  The company was too small. They didn’t generate enough revenue.  They ...

Author's avatar by Spela Mlekuz | Sep 19, 2021
These Are the 35 Best SEO Blogs According to 127 Readers
Marketing

These Are the 35 Best SEO Blogs According to 127 Readers

More than 14% of marketers and SEOs visit 20+ SEO blogs each week. Of course, the bulk of marketers—nearly 75%—have a more measured approach to ...

Author's avatar by Jessica Greene | May 23, 2023
Save Time with These Ready-to-Use & Free Marketing Templates
Marketing

Save Time with These Ready-to-Use & Free Marketing Templates

Let me know if this sounds familiar: you’re staring at a blank page, about to spend a long afternoon creating a marketing asset from scratch. ...

Author's avatar by Tamara Omerovic | Apr 12, 2023
The 17 Best Lead Intelligence Tools for Marketers and Sales Reps
Marketing

The 17 Best Lead Intelligence Tools for Marketers and Sales Reps

If you had to pick one thing that makes your sales and prospecting efforts more effective, what would it be? For most businesses, the answer ...

Author's avatar by Kiera Abbamonte | May 12, 2023
How Lessonly Built a Thriving Brand Community–One Llama at a Time
Ground Up Podcast

How Lessonly Built a Thriving Brand Community–One Llama at a Time

Kyle Lacy has spray-painted, in his estimation, close to 1000 golden llamas. These are small, trophy-sized llamas, just to be clear.  What started as a ...

Author's avatar by Spela Mlekuz | Sep 19, 2019
The Best Structured Data Tools for SEOs and Content Marketers
Content Marketing

The Best Structured Data Tools for SEOs and Content Marketers

Google is making it increasingly difficult for website owners to drive traffic. Sure, companies like HubSpot drive millions of visitors each month from Google. But ...

Author's avatar by Elise Dopson | Aug 2, 2024
Building Lola’s Marketing Engine from Scratch with Jeanne Hopkins
Ground Up Podcast

Building Lola’s Marketing Engine from Scratch with Jeanne Hopkins

You ever notice when people talk about growth, they often talk about the big finishes. How about when things are at near zero? That’s the ...

Author's avatar by Spela Mlekuz | Sep 16, 2019
Here’s How to Use Ahrefs for SEO (According to 97 Marketers)
Marketing

Here’s How to Use Ahrefs for SEO (According to 97 Marketers)

Ahrefs is a comprehensive SEO tool, which makes it both a valuable addition to your marketing toolset and a beast to learn. To help you ...

Author's avatar by Jessica Greene | Sep 13, 2021
11 Creative Ways to Repurpose Your Existing Content & Drive More Traffic
Marketing

11 Creative Ways to Repurpose Your Existing Content & Drive More Traffic

If you’re like most marketers, you put a lot of time, effort, and money into producing content. So, you probably also look for ways to ...

Author's avatar by Kiera Abbamonte | Feb 13, 2023
The Methods and Tools 57 Agencies Use to Measure Social Media ROI
Marketing

The Methods and Tools 57 Agencies Use to Measure Social Media ROI

46% of marketing agencies say selling clients on the value of social media marketing is a challenge. We recently teamed up with Sprout Social to ...

Author's avatar by Tamara Omerovic | Jan 21, 2023
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