Shopify Ecommerce Dashboard for Google & Facebook Ads

Template created by Databox Databox

Optimize Your Ads by Using the Shopify Ecommerce Dashboard for Google and Facebook Ads

Analytics integration from Google Ads, Facebook Ads, Shopify Analytics, and Google Analytics all in one place makes managing a successful Shopify store much easier. The Shopify Ecommerce Dashboard enables users to view the store’s advertising and sales performance in one place.

Improve your business decisions with the ecommerce dashboard by tracking and analyzing impressions, revenue, clicks, conversions, ROAS, and more. Understanding what is driving sales and what needs to be switched around becomes easy with the Shopify dashboard whether you are using Google Ads, Facebook Ads, or both.

 

 

Uses one-click integrations:

  • Facebook Ads Facebook Ads
  • Google Ads Google Ads
  • Shopify Shopify

If you don’t use Facebook Ads, Google Ads or Shopify, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What You Will Learn From This Shopify Ecommerce Dashboard for Google and Facebook Ads

The integration of Google Ads, Facebook Ads, and Shopify analytics into your Shopify dashboard allows you to track advertising performance as well as store growth. This dashboard delivers actionable insights that help you optimize campaigns, improve ROI, and scale your ecommerce business.

How well are your ads performing on Google and Facebook?

With our ecommerce dashboard, you can measure and analyze key metrics such as impressions, clicks, conversions, CPA, and ROAS. Now you can evaluate how Google and Facebook Ads are working to help your Shopify store grow successfully and devise appropriate marketing plans.

Where is your traffic coming from?

You can now measure which channel is driving the most traffic to your store using our Google Analytics for Shopify integration, including organic search, paid ads, social media, or referrals. Knowledge of traffic sources empowers you to make better budget allocation decisions and shift focus to higher-converting channels.

Are your ads generating sales that are worth the cost?

With the ecommerce analytics dashboard, you can analyze ad-driven revenue, conversion rates, and customer lifetime value (CLV). Measure profitability by comparing ad spend to revenue, allowing you to adjust campaigns for better performance.

How involved are your website visitors?

Examine bounce rates, session times, and pages per visit using shopping engagement metrics from your analytics. Knowing how users interact with your store will help you enhance landing pages and optimize checkout flows to decrease cart abandonment rates.

Which other metrics can you measure and display?

With Databox’s Shopify Ecommerce Dashboard, you are able to track:

Ad performance on Google Ads and Facebook Ads
Customer acquisition cost (CAC) and ROAS
Sales and revenue
Sources of traffic and user activities
Best-performing products and top sellers
Abandonment rates for shopping carts
Shopify analytics data

Now, you can monitor real-time data with your Shopify analytics, giving you a clear overview to ensure smarter marketing strategies, ad strategy optimization, and sustainable growth for your ecommerce business.

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Facebook Ads Facebook Ads metrics included in this template
  • Purchases Conversion Value

    Purchases Conversion Value is a metric that shows the total value of the purchases made by people who clicked on your Facebook ads. It helps you track the revenue generated by your ads and optimize your campaigns accordingly.

Google Ads Google Ads metrics included in this template
  • All Conversions

    The All Conversions metric is a measure of all desired actions taken by users on your website after clicking an ad, including purchases, form submissions, and phone calls.

  • Clicks

    Clicks is a metric that measures the number of times users click on an ad and are directed to the advertiser's website or landing page. It helps advertisers gauge ad performance and user engagement.

  • Cost

    Cost is the amount of money you have spent on your Google AdWords campaign. It can be viewed as a total cost or broken down by ad, keyword, or other customizable factors.

  • Google Ads ROAS by Campaign

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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