Databox 
Uses one-click integrations:
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Facebook Ads
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Google Ads
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Shopify
If you don’t use Facebook Ads, Google Ads or Shopify, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.
Get this dashboard for freeWhat You Will Learn From This Shopify Ecommerce Dashboard for Google and Facebook Ads
The integration of Google Ads, Facebook Ads, and Shopify analytics into your Shopify dashboard allows you to track advertising performance as well as store growth. This dashboard delivers actionable insights that help you optimize campaigns, improve ROI, and scale your ecommerce business.
How well are your ads performing on Google and Facebook?
With our ecommerce dashboard, you can measure and analyze key metrics such as impressions, clicks, conversions, CPA, and ROAS. Now you can evaluate how Google and Facebook Ads are working to help your Shopify store grow successfully and devise appropriate marketing plans.
Where is your traffic coming from?
You can now measure which channel is driving the most traffic to your store using our Google Analytics for Shopify integration, including organic search, paid ads, social media, or referrals. Knowledge of traffic sources empowers you to make better budget allocation decisions and shift focus to higher-converting channels.
Are your ads generating sales that are worth the cost?
With the ecommerce analytics dashboard, you can analyze ad-driven revenue, conversion rates, and customer lifetime value (CLV). Measure profitability by comparing ad spend to revenue, allowing you to adjust campaigns for better performance.
How involved are your website visitors?
Examine bounce rates, session times, and pages per visit using shopping engagement metrics from your analytics. Knowing how users interact with your store will help you enhance landing pages and optimize checkout flows to decrease cart abandonment rates.
Which other metrics can you measure and display?
With Databox’s Shopify Ecommerce Dashboard, you are able to track:
Ad performance on Google Ads and Facebook Ads
Customer acquisition cost (CAC) and ROAS
Sales and revenue
Sources of traffic and user activities
Best-performing products and top sellers
Abandonment rates for shopping carts
Shopify analytics data
Now, you can monitor real-time data with your Shopify analytics, giving you a clear overview to ensure smarter marketing strategies, ad strategy optimization, and sustainable growth for your ecommerce business.
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Facebook Ads metrics included in this template
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Amount Spent by Campaign
Amount Spent by Campaign indicates the total cost incurred by a specific Facebook ad campaign over a given time period. It shows the amount of money spent on ads, including ad creation, placement, and delivery costs.
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Purchase ROAS (Return on Ad Spend) by Campaign
Purchase ROAS by Campaign is a metric that measures the effectiveness of a Facebook Ads campaign in driving sales revenue. It is calculated by dividing the total revenue generated from purchases by the cost of the advertising campaign.
Google Ads metrics included in this template
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Impressions
Impressions is a metric in Google Adwords that refers to the number of times your ad has been displayed to potential customers on the Google search results page or on websites and apps that are part of the Google Display Network.
- Google Ads ROAS by Campaign
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Conversion Value
The Conversion Value metric represents the total value of all conversions completed by an advertiser during their ad campaign, taking into account the assigned value of each conversion. It is a measure of the success and ROI of the campaign.
Shopify metrics included in this template
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Gross Sales
Equates to product Selling Price x Ordered Quantity during the specified Date Range. Gross Sales does not include Discounts, Returns, Taxes, or Shipping.
