Google Ads Dashboard Template

Template created by Databox Databox
This free, easy-to-understand, customizable Google Ads Dashboard Template allows you to easily track and analyze your Google ad campaigns and your most important metrics such as impressions, clicks, cost-per-conversion, conversion rate, and so much more. Use the wealth of data available to help you improve your campaign performance.

Uses one-click integrations:

  • Google Ads Google Ads

If you don’t use Google Ads, you can pull data from any of our 70+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Google Ads Dashboard Template:

Analyze your campaigns, ad groups, keywords, and engagement metrics to improve your return on investment (ROI). By connecting your Google Ads account, you’ll learn:

  • Which ads generate the most engagement? Get complete insight into your active Google Ads campaigns and easily track their performance. See how many impressions each campaign accrued, as well as the ratio of people who clicked on your ad upon seeing it.
  • How do I monitor my Ad Impressions data? View the total number of times your ad was shown/seen on Google or the Google Network daily, weekly, monthly, yearly, or within the specified date range.
  • How many times was my ad clicked on? Visually monitor the number of clicks your ad receives daily. It helps track this data as it is a good indicator that your ad is compelling and valuable to the people who come across it.
  • How much do I pay for each click on my Ad? See the amount you pay on average for each click your ad receives. If your ad CPC is too high, you might want to consider alternative keywords to target, lower and adjust your bids, make your ad more relevant, etc.
  • How many users completed the desired action after clicking on your ad? Learn whether your ad clicks are resulting in users taking some desired action. If your conversion rate is low, you need to look further into why this is the case. Are you targeting the wrong people? Or are you using the wrong (poor) keywords? Is your Ad copy not compelling enough/relevant?
  • How much on average does conversion on my ad cost? See how much you get charged for each desired action taken by a user after coming across your ad. Compare your cost per conversion value against your target amount to determine the return on your ad investment. Are you paying more or less?

Pull additional data using our robust integration with Google Ads.

What else can you track and visualize with our deep integration with Google Ads? When it comes to analyzing your campaigns, pretty much anything:

  • Impressions, clicks, and conversions
  • Cost analysis
  • Keyword analysis
  • Conversion analysis
  • Engagement by Ad, Ad Group, and Ad Campaign, and more

There are numerous metrics and metric combinations you can track using Google Ads. And in Databox, you can quickly visualize dozens of Google Ads metrics in various ways.

Read more about Databox’s Google Adwords integration.

Google Ads Google Ads metrics included in this template
  • Avg. CPC

    Average amount of Cost-per-click (CPC) paid for your Ads divided by your total Clicks during the specified Date Range.

  • Clicks

    Number of Clicks on your Ads during the specified Date Range.

  • Conversions

    Number of times your Ads led Customers to an Action you've defined as valuable, such as Sales or Leads during the specified Date Range.

  • Cost

    Sum of your Cost-per-click (CPC) Spend and Cost-per-thousand Impressions (CPM) Spend during the specified Date Range.

  • Cost / Conversion

    Cost divided by your Conversions during the specified Date Range. Cost includes cost for Interactions that can lead to a Conversion, and Conversions includes only those Conversion Actions that you've chosen to include.

  • Impressions by Campaigns

  • CTR by Campaigns

  • Impressions

    An Impression is counted each time your Ad is served on Google's Ad Networks, such as on Google.com or other Publisher Websites and Apps during the specified Date Range.

Customize dashboard
Explore all of Databox’s functionalities:

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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