The Likes metric on YouTube measures the number of users who have positively expressed their appreciation for a video by clicking the thumbs up icon. This metric indicates the level of audience engagement and sentiment towards the video and can influence its visibility in search results and recommendations.
With Databox you can track all your metrics from various data sources in one place.
Likes are one of the most popular social media metrics and they’re used to measure user engagement.
When users come across a post, whether it’s an image, video, or text-based content, they have the option to express their appreciation or approval by clicking on a “like” button associated with the post.
These likes are a form of positive feedback that indicates users found the content interesting, enjoyable, or valuable in some way.
Each social media platform may represent likes differently; for example, Facebook uses the iconic thumbs-up symbol, while Instagram and Twitter use heart icons.
There’s no one good number of likes that all businesses should strive for on social media platforms.
Likes are influenced by a number of different factors – type of page, page size, industry, the type of content you post, the quality of your descriptions and visuals, and overall audience engagement level. But most importantly, the platform where you post the content.
Now, in terms of industry, pages associated with fitness, health, fashion, entrepreneurship, business, technology, and gaming are some of the most popular ones and they usually see the largest number of likes.
And as for specific platforms, here are some useful benchmarks we pulled out of our Benchmark Group product:
Remember that these numbers are not rigid targets but rather general guidelines. They provide a ballpark for setting realistic goals.
If you want to stay on top of future trends and be able to instantly compare your performance to companies just like yours (in any given industry), you can join our Benchmark Groups – it’s free for everyone!
Even though likes aren’t the most important social media metric to prioritize, more likes do help with wider brand recognition and can help you pinpoint topics your audience finds interesting.
Here are some actionable strategies we’ve compiled from various experts that can help increase the number of likes you get on social media:
More resources to help you improve:
Used to show a simple Metric or to draw attention to one key number.
Used to illustrate numerical proportions through the size of the slices.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Likes using Databox, follow these steps:
Facebook Pages, Instagram Business, Linkedin Company Pages, Twitter overview
Use this YouTube report to share important metrics like watch time, average view duration, likes, views by video, and more.
Yes, likes can be considered a vanity metric as they primarily reflect surface-level engagement and do not necessarily indicate the true impact or value of the content in achieving meaningful business objectives.
While they indicate audience engagement, they don’t directly correlate with tangible business outcomes like sales or conversions.
The typical engagement rate for likes is around 5% to 10% for most platforms. Therefore, for an account with 1,000 followers, receiving 50 to 100 likes per post can be considered a good engagement rate.
Remember that this can vary widely based on the specific platform, content type, and page niche.
Views and likes serve different purposes. Views indicate the reach and visibility of content, while likes signify audience engagement.
While views can help assess the spread of your content, likes offer insights into how well it resonates with the audience.
Depending on your goals—whether it’s brand awareness or audience engagement—you might prioritize over the other.
The Comments metric represents the number of comments left by viewers on a YouTube video. It is an important engagement metric that indicates how viewers are interacting with the content and can help creators understand how their audience is responding to their videos.
Watch Time is the total amount of time viewers spend watching a video on YouTube, from start to finish. It's a crucial metric for creators, as it directly impacts video ranking and monetization potential.
Subscribers gained is a metric that measures the number of new subscribers a YouTube channel has acquired over a specific period of time, such as a day, week, or month.
The Views metric on YouTube shows the number of times a video has been watched. It includes both unique and repeat views and is one of the most important indicators of a video's success.
The New Subscribers metric refers to the number of new individuals who have recently signed up to receive emails or other communications from an organization or business through a specific channel, such as a website or landing page, during a specific time frame.
The New Leads metric measures the number of potential customers that have been added to a company's database within a specific period of time. This metric is important for tracking the growth of a company's prospect pool and helps identify the effectiveness of their lead generation strategies.
The Income (Accrual) metric in QuickBooks refers to the amount of revenue earned by a business through the accrual accounting method, which recognizes revenue when it is earned but not yet received.
The Notes metric in HubspotCRM refers to the number of notes added to a particular contact, company or deal record. It helps to keep track of communication and relevant information related to a record.