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YouTube Likes

The Likes metric on YouTube measures the number of users who have positively expressed their appreciation for a video by clicking the thumbs up icon. This metric indicates the level of audience engagement and sentiment towards the video and can influence its visibility in search results and recommendations.

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Likes 2,000 Start tracking this metric
  • About
  • Tech details

What Are Likes

Likes are one of the most popular social media metrics and they’re used to measure user engagement.

When users come across a post, whether it’s an image, video, or text-based content, they have the option to express their appreciation or approval by clicking on a “like” button associated with the post.

These likes are a form of positive feedback that indicates users found the content interesting, enjoyable, or valuable in some way.

Each social media platform may represent likes differently; for example, Facebook uses the iconic thumbs-up symbol, while Instagram and Twitter use heart icons.

What Is a Good Number of Likes?

There’s no one good number of likes that all businesses should strive for on social media platforms.

Likes are influenced by a number of different factors – type of page, page size, industry, the type of content you post, the quality of your descriptions and visuals, and overall audience engagement level. But most importantly, the platform where you post the content.

Now, in terms of industry, pages associated with fitness, health, fashion, entrepreneurship, business, technology, and gaming are some of the most popular ones and they usually see the largest number of likes.

And as for specific platforms, here are some useful benchmarks we pulled out of our Benchmark Group product:

Remember that these numbers are not rigid targets but rather general guidelines. They provide a ballpark for setting realistic goals.

If you want to stay on top of future trends and be able to instantly compare your performance to companies just like yours (in any given industry), you can join our Benchmark Groups – it’s free for everyone!

How to Get More Likes

Even though likes aren’t the most important social media metric to prioritize, more likes do help with wider brand recognition and can help you pinpoint topics your audience finds interesting.

Here are some actionable strategies we’ve compiled from various experts that can help increase the number of likes you get on social media:

  • Use the 80/20 rule for social media posts: Adopting the 80/20 rule in your social media strategy is an excellent way to enhance audience engagement. What we mean is that you should dedicate 80% of your content to educating and entertaining your audience and reserve the remaining 20% for promotional posts. Many business pages use this approach to ensure a well-balanced content mix that doesn’t overwhelm your audience with sales pitches.
  • Don’t be afraid of repeating yourself: Consistency in content delivery amplifies reach and the impact it has on readers. Repurposing and revisiting previously successful content themes allows you to further dig into what your audience finds the most interesting and boost engagement. Furthermore, by diversifying formats, such as text posts, GIFs, and carousels, you can present a single idea in multiple ways, which prevents that repetitive content from becoming stale and maximizes its traction.

More resources to help you improve:

This metric has one or more equivalents:
X (Twitter) Ads integration with Databox Likes
TikTok Ads integration with Databox Paid Likes
Vimeo integration with Databox Total Likes
Vimeo integration with Databox New Likes

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

  • Databox visualization

    Pie Chart

    Used to illustrate numerical proportions through the size of the slices.

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Likes in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Likes using Databox, follow these steps:

  1. 1
    Connect YouTube that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Likes on the Performance screen
  6. 6
    Get Likes performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Likes
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
YouTube integration with Databox Track Likes from YouTube in Databox GET STARTED

YouTube Likes included in Dashboard Templates 1

  • Live view

    Social Media Overview

    Facebook Pages, Instagram Business, Linkedin Company Pages, Twitter overview

    X (Twitter) YouTube LinkedIn Company Pages Instagram Business Facebook Pages

YouTube Likes included in Report Templates 1

  • Details

    YouTube Report Template

    Use this YouTube report to share important metrics like watch time, average view duration, likes, views by video, and more.

    YouTube

Basics

  • Description
    The Likes metric on YouTube measures the number of users who have positively expressed their appreciation for a video by clicking the thumbs up icon. This metric indicates the level of audience engagement and sentiment towards the video and can influence its visibility in search results and recommendations.
  • Category
    Video Marketing
  • Subcategory
    Likes
  • Date Added
    2017-06-26
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://youtubeanalytics.googleapis.com/v2/reports

Questions? We've got answers.

  • Are likes a vanity metric?

    Yes, likes can be considered a vanity metric as they primarily reflect surface-level engagement and do not necessarily indicate the true impact or value of the content in achieving meaningful business objectives.

    While they indicate audience engagement, they don’t directly correlate with tangible business outcomes like sales or conversions. 

  • How many likes is good for 1,000 followers?

    The typical engagement rate for likes is around 5% to 10% for most platforms. Therefore, for an account with 1,000 followers, receiving 50 to 100 likes per post can be considered a good engagement rate. 

    Remember that this can vary widely based on the specific platform, content type, and page niche.

  • What’s more important: views or likes?

    Views and likes serve different purposes. Views indicate the reach and visibility of content, while likes signify audience engagement.

    While views can help assess the spread of your content, likes offer insights into how well it resonates with the audience. 

    Depending on your goals—whether it’s brand awareness or audience engagement—you might prioritize over the other.

     

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