Gross Profit is a financial metric that shows the profit earned by a business after deducting the cost of goods sold from its revenue. It represents the amount of money left after accounting for the direct expenses associated with producing and selling a particular product or service.
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Gross profit is a financial metric that represents the amount of money a company earns from its core business operations after deducting the direct costs associated with producing or delivering its products or services. It’s one of the most important metrics companies look at when analyzing their operational efficiency and cost-effectiveness.
You can calculate your gross profit by subtracting the cost of goods sold from the total revenue.
Here’s the exact formula:
Gross Profit = Total Revenue – Cost of Goods Sold
For example, if a company has a total revenue of $500,000 and the cost to produce the service is $100,000, we see that the gross profit amounts to $400,000.
Due to the wide range of factors that influence a business’s gross profit, we can’t really put a pin on what’s good or not. You need to consider things like industry, business mode, size, and the overall economy.
For example, a good gross profit margin in the aviation sector would fall in the range of 10-20%. In the consulting industry and similar service-based businesses, it can go up to 40%.
On the other hand, software companies have a higher gross profit rate, often in the range of 70-90%, due to the low cost of duplicating their service once it’s developed.
Here’s also some data directly from our product:
A good gross profit in QuickBooks is around $50,000 to $80,000, according to QuickBooks Benchmarks for All Companies.
A good gross profit in Xero is $44,000, according to Xero Benchmarks for All Companies.
If you want to stay on top of future trends and be able to instantly compare your performance to companies just like yours (in any given industry), you can join our Benchmark Groups – it’s free for everyone!
There is no one-size-fits-all approach to increasing your gross profit. Each business requires a tailored strategy based on its product, market conditions, and operational efficiency. However, after talking with seasoned industry leaders, we’ve compiled a few strategies that can bring some solid results in each industry.
More resources to help you improve:
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Gross Profit using Databox, follow these steps:
Elevate your e-commerce strategy with our BigCommerce + Xero dashboard. Track Revenue, Orders, Gross Profit Margin, Expenses, Sessions, and Add to Cart metrics for actionable insights into your business performance.
Net profit takes gives a more granular view of your business’s finance. It deducts all business expenses, including operating expenses, interest, taxes, and cost of goods sold, from your total revenue. Gross profit only deducts the direct costs associated with producing your goods or services.
While gross profit is displayed through a dollar amount, the gross profit margin presents this value as a percentage, showing the proportion of each dollar of revenue that you retain as gross profit.
Let’s say a company produces and sells high-quality laptops. They manufacture each laptop for $500 and sell each one for $1,200. Thus, the gross profit for each laptop sold would be the selling price minus the cost to produce. Gross Profit = Selling Price – Cost of Goods Sold Gross Profit = $1,200 – $500 Gross Profit = $700 For each laptop sold, the company makes a gross profit of $700.
Gross Profit (Cash) is a financial metric that calculates the amount of money a business earns after deducting the cost of goods sold. It represents the profit a company generates from its core business operations before factoring in other expenses.
Total Income is the sum of all revenue earned by a business during a defined period of time, including sales, services, and other sources of income.
Net profit is the amount of revenue a business earns after deducting all expenses, including taxes and interest. It reflects a company's overall profitability and is a key measure of financial success.
This metric displays the predicted total cost of sales for different categories in a budget, providing insight into the expected expenses for goods sold over a specified period.
The Closing Balance by Bank Account metric in Xero shows the total balance remaining in each of your linked bank accounts as of the end of the selected accounting period.
The Current Liabilities by Liability metric measures the proportion of a company's short-term debts compared to their long-term debts, providing insight into the company's ability to meet its obligations in the near future.
The Draft Invoices Amount metric in Xero shows the total value of all invoices that have been created but not yet sent to customers for payment.
Return on Investment (ROI) is a financial metric used to evaluate the profitability of an investment. It measures the gain or loss of an investment relative to the initial cost, expressed as a percentage per year (p.a.).