Number of Shipping Charges associated with a Sale or return during the specified Date Range.
With Databox you can track all your metrics from various data sources in one place.
Shipping is an ecommerce metric that measures a business’s efficiency in delivering goods to buyers.
It encompasses a variety of data that directly impacts the success of an online store.
These include shipping cost as a percentage of revenue, average shipping time, shipping accuracy, on-time delivery rate, shipping return rate, shipping cost per order, and similar indicators.
To calculate the effectiveness of shipping services, there are several different performance indicators you can measure.
Now, the exact key metrics you include vary among businesses, but they generally include on-time delivery rate, shipping accuracy, shipping return rate, and customer satisfaction with shipping.
Here is one general formula you can follow:
Shipping Effectiveness = (On-Time Delivery Rate + Shipping Accuracy + Customer Satisfaction with Shipping) / 3
Again, the formula can include more or fewer metrics, depending on the specific needs and goals of the ecommerce business.
Let’s say an ecommerce store wants to evaluate its shipping effectiveness for the last month and it collected this data:
Let’s put the formula into action:
Shipping Effectiveness = (90% + 95% + 4.5) / 3 = 89.83%
In this example, the shipping effectiveness of the ecommerce store for the given period is approximately 89.83%.
This means that the shipping services are performing well, but there’s still room for improvement.
Optimizing shipping-related metrics is crucial for any ecommerce business. It contributes to more sales, better customer loyalty, and an overall positive brand reputation.
To improve your shipping services, you need to evaluate your weakest areas and start from there properly.
That said, here are some general strategies that can be useful in any ecommerce business:
More resources to help you improve:
Used to show a simple Metric or to draw attention to one key number.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Shipping using Databox, follow these steps:
Elevate your Shopify store with Databox's E-commerce Sales Performance template. Gain insights on Total Sales, Orders, Gross/Net Sales, and Average Order Value empower data-driven decisions, fostering growth and maximizing revenue.
Use this Shopify template to analyze and share insights into GMV, revenu, AOV, orders, repeat customer rate, conversion rates and traffic.
In shipping, a KPI is a measurable metric used to evaluate the efficiency of the shipping process.
Common shipping KPIs include on-time delivery rate, shipping accuracy, shipping cost as a percentage of revenue, average shipping time, and customer satisfaction with shipping.
Net sales by Top products is a metric that shows the total revenue generated by the best-selling products on a Shopify store. It helps merchants to determine which products are driving revenue and which ones may need optimization.
The Net Sales by New vs Returning Customers metric shows the revenue generated by customers who are either new to the store or have made a repeat purchase. It helps to identify which group brings in more revenue and informs customer acquisition and retention strategies.
Orders by Tag is a metric in Shopify that allows you to track the number and value of orders based on assigned tags. This gives you insight into customer behavior and trends, allowing you to make data-driven decisions on product offerings and marketing strategies.
Number of Taxes associated with a Sale or return during the specified Date Range.
Number of Shipping Charges associated with a Sale or return during the specified Date Range split up by Billing City
Discounts metric shows the total amount of discounts offered by the store to customers over a given period of time. It helps in analyzing the effectiveness of promotional activities and their impact on the store's revenue.
Returns metric measures the number and percentage of orders that are returned by customers. This helps to track customer satisfaction and identify potential issues with product quality or delivery.
The Returns by Billing City metric calculates the number of items returned to the store, grouped by the billing city of the customer who made the purchase. It helps in analyzing the areas with a high return rate and in improving customer satisfaction.