Equates to product Selling Price x Ordered Quantity during the specified Date Range. Gross Sales does not include Discounts, Returns, Taxes, or Shipping.
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‘Gross Sales’ and ‘Discounts’ standard and dimensional metrics will be off by some cents on some days if ‘taxes included’ is checked in the connected Shopify account.
The reason for this, using the Discounts metric example, is that Databox has to calculate the actual discount from the values it gets from the API by subtracting the tax from it. This is done by calculating the tax with the tax rate and the discounted amount, which often yields decimal numbers, but Shopify has its own way of rounding these numbers in the User Interface. As a consequence, when observed with Daily granularity, some days may have discrepancies by a few cents due to rounding.
Affected metrics: Discounts ˪ by Billing City ˪ by Billing Country
Gross Sales ˪ by Billing City ˪ by Billing Country ˪ by Top Products ˪ by New vs Returning Customers ˪ by Product Vendor
Equates to Product Selling Price x Ordered Quantity on during specified Date Range. Gross Sales does not include Discounts, Returns, Taxes, or Shipping.
Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during specified Date Range. Total Sales will be a positive number for a Sale on the date that an order was placed, and a negative number for a return on the date that an order was Refunded.
Number of taxes associated with a sale or return during specified date range.
Equates to product Selling Price x Ordered Quantity during the specified Date Range split up by New vs Returning Customers.
Net sales is the total sales revenue generated by a business after accounting for returns, discounts, and other deductions. It is a key metric to measure a company's profitability.
Net sales by Top products is a metric that shows the total revenue generated by the best-selling products on a Shopify store. It helps merchants to determine which products are driving revenue and which ones may need optimization.
The Orders by Billing City metric shows the total number of orders placed by customers from different billing cities. It helps identify which cities have the highest sales and can be used to focus marketing efforts and targeted promotions to those areas.
The Quantity by Product Vendor metric indicates the total number of units sold for each product vendor in a given time period. It helps determine which vendors are most successful and which products are driving sales.