Shopify
Gross Sales Equates to product Selling Price x Ordered Quantity during the specified Date Range. Gross Sales does not include Discounts, Returns, Taxes, or Shipping.
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To track Gross Sales using Databox, follow these steps:
Goals
Scorecards
Metric Digest
Metric Builder
Data Calculations
Performance ScreenThis template offers overall sales insights with a focus primarily around returning customers to gauge brand loyalty.
Track GMV, revenue, AOV, conversion rates, and more—powered by data from Shopify and GA4. Designed for e-commerce leaders, marketing teams, and operations managers to drive growth and retention.
‘Gross Sales’ and ‘Discounts’ standard and dimensional metrics will be off by some cents on some days if ‘taxes included’ is checked in the connected Shopify account.
The reason for this, using the Discounts metric example, is that Databox has to calculate the actual discount from the values it gets from the API by subtracting the tax from it. This is done by calculating the tax with the tax rate and the discounted amount, which often yields decimal numbers, but Shopify has its own way of rounding these numbers in the User Interface. As a consequence, when observed with Daily granularity, some days may have discrepancies by a few cents due to rounding.
Affected metrics:
Discounts
˪ by Billing City
˪ by Billing Country
Gross Sales
˪ by Billing City
˪ by Billing Country
˪ by Top Products
˪ by New vs Returning Customers
˪ by Product Vendor
Shopify
Unfulfilled orders is a metric that measures the number of orders that have not yet been shipped or delivered to the customer. It helps merchants keep track of outstanding orders and ensure timely fulfillment.
Shopify
Equates to product Selling Price x Ordered Quantity during the specified Date Range split up by Billing Country.
Shopify
Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during the specified Date Range. Total Sales will be a positive number for a Sale on the date that an order was placed, and a negative number for a return on the date that an order was Refunded.
Shopify
Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during specified Date Range split up by Product Vendor.
Shopify
The Orders by Billing Country metric shows the number of orders placed by customers based on their billing country. It helps track the geographic distribution of sales and is useful in making decisions related to marketing and advertising strategies.
Shopify
Number of Taxes associated with a Sale or return during the specified Date Range.
Shopify
This metric allows Shopify store owners to track the effectiveness of their discount campaigns based on the location of the customer's billing city. It provides insights on which cities are responding well to discounts and can aid in targeting future promotions.
Shopify
The New Customers metric measures the number of unique visitors who have made a purchase on a Shopify store for the first time during a given period.
