Equates to product Selling Price x Ordered Quantity during the specified Date Range. Gross Sales does not include Discounts, Returns, Taxes, or Shipping.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Gross Sales using Databox, follow these steps:
This template offers overall sales insights with a focus primarily around returning customers to gauge brand loyalty.
Use this Shopify advanced report to share high-level and in-depth metrics of your ecommerce store performance. Present key metrics like Orders, Net Sales, New Customers, and more.
‘Gross Sales’ and ‘Discounts’ standard and dimensional metrics will be off by some cents on some days if ‘taxes included’ is checked in the connected Shopify account.
The reason for this, using the Discounts metric example, is that Databox has to calculate the actual discount from the values it gets from the API by subtracting the tax from it. This is done by calculating the tax with the tax rate and the discounted amount, which often yields decimal numbers, but Shopify has its own way of rounding these numbers in the User Interface. As a consequence, when observed with Daily granularity, some days may have discrepancies by a few cents due to rounding.
Affected metrics: Discounts ˪ by Billing City ˪ by Billing Country
Gross Sales ˪ by Billing City ˪ by Billing Country ˪ by Top Products ˪ by New vs Returning Customers ˪ by Product Vendor
Number of taxes associated with a sale or return during specified date range.
Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during the specified Date Range. Total Sales will be a positive number for a Sale on the date that an order was placed, and a negative number for a return on the date that an order was Refunded.
Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during the specified Date Range split up by New vs Returning Customers.
The Orders metric on Shopify represents the total number of purchases completed by customers, providing insights into sales performance, customer behavior and trends.
Number of Shipping Charges associated with a Sale or return during the specified Date Range split up by Billing City
This metric allows Shopify store owners to track the effectiveness of their discount campaigns based on the location of the customer's billing city. It provides insights on which cities are responding well to discounts and can aid in targeting future promotions.
The Returns by Billing City metric calculates the number of items returned to the store, grouped by the billing city of the customer who made the purchase. It helps in analyzing the areas with a high return rate and in improving customer satisfaction.
Abandoned checkouts metric refers to the number of customers who added items to their cart but failed to complete the purchase, which can help merchants identify potential issues in the checkout process.