Equates to product Selling Price x Ordered Quantity during specified Date Range split up by Product Vendor.
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To track Gross Sales by Product Vendor using Databox, follow these steps:
‘Gross Sales’ and ‘Discounts’ standard and dimensional metrics will be off by some cents on some days if ‘taxes included’ is checked in the connected Shopify account.
The reason for this, using the Discounts metric example, is that Databox has to calculate the actual discount from the values it gets from the API by subtracting the tax from it. This is done by calculating the tax with the tax rate and the discounted amount, which often yields decimal numbers, but Shopify has its own way of rounding these numbers in the User Interface. As a consequence, when observed with Daily granularity, some days may have discrepancies by a few cents due to rounding.
Affected metrics: Discounts ˪ by Billing City ˪ by Billing Country
Gross Sales ˪ by Billing City ˪ by Billing Country ˪ by Top Products ˪ by New vs Returning Customers ˪ by Product Vendor
The Net Sales by New vs Returning Customers metric shows the revenue generated by customers who are either new to the store or have made a repeat purchase. It helps to identify which group brings in more revenue and informs customer acquisition and retention strategies.
Net Sales by Billing Country metric represents the total revenue generated from sales transactions based on the billing country of the customer.
The Net Sales by Billing City metric shows the total revenue earned by a store based on the location of the customer's billing address, providing insights into the store's geographical revenue distribution.
Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during the specified Date Range split up by Billing City.
Number of Taxes associated with a Sale or return during the specified Date Range.
Number of Taxes associated with a Sale or return during the specified Date Range split up by Billing City
The Discounts by Billing Country metric shows the total amount of discounts applied to orders based on the country where the customer's billing address is located.
Returns metric measures the number and percentage of orders that are returned by customers. This helps to track customer satisfaction and identify potential issues with product quality or delivery.