This metric allows Shopify store owners to track the effectiveness of their discount campaigns based on the location of the customer's billing city. It provides insights on which cities are responding well to discounts and can aid in targeting future promotions.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Discounts by Billing City using Databox, follow these steps:
‘Gross Sales’ and ‘Discounts’ standard and dimensional metrics will be off by some cents on some days if ‘taxes included’ is checked in the connected Shopify account.
The reason for this, using the Discounts metric example, is that Databox has to calculate the actual discount from the values it gets from the API by subtracting the tax from it. This is done by calculating the tax with the tax rate and the discounted amount, which often yields decimal numbers, but Shopify has its own way of rounding these numbers in the User Interface. As a consequence, when observed with Daily granularity, some days may have discrepancies by a few cents due to rounding.
Affected metrics: Discounts ˪ by Billing City ˪ by Billing Country
Gross Sales ˪ by Billing City ˪ by Billing Country ˪ by Top Products ˪ by New vs Returning Customers ˪ by Product Vendor
Equates to Product Selling Price x Ordered Quantity on during specified Date Range. Gross Sales does not include Discounts, Returns, Taxes, or Shipping.
Number of taxes associated with a sale or return during specified date range.
The amount Refunded across the transactions during the specified Date Range.
Number of shipping charges associated with a sale or return during specified date range.
Equates to product Selling Price x Ordered Quantity during the specified Date Range. Gross Sales does not include Discounts, Returns, Taxes, or Shipping.
The Net Sales by Product Vendor metric shows the total sales revenue generated by each vendor that contributed to the sale of products on the Shopify store.
The Net Quantity by Top products metric provides insight into the overall sales performance of a store's top products by tracking the total quantity sold versus the quantity returned or canceled, resulting in a net quantity sold.
Returns metric measures the number and percentage of orders that are returned by customers. This helps to track customer satisfaction and identify potential issues with product quality or delivery.