This metric allows Shopify store owners to track the effectiveness of their discount campaigns based on the location of the customer's billing city. It provides insights on which cities are responding well to discounts and can aid in targeting future promotions.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Discounts by Billing City using Databox, follow these steps:
‘Gross Sales’ and ‘Discounts’ standard and dimensional metrics will be off by some cents on some days if ‘taxes included’ is checked in the connected Shopify account.
The reason for this, using the Discounts metric example, is that Databox has to calculate the actual discount from the values it gets from the API by subtracting the tax from it. This is done by calculating the tax with the tax rate and the discounted amount, which often yields decimal numbers, but Shopify has its own way of rounding these numbers in the User Interface. As a consequence, when observed with Daily granularity, some days may have discrepancies by a few cents due to rounding.
Affected metrics: Discounts ˪ by Billing City ˪ by Billing Country
Gross Sales ˪ by Billing City ˪ by Billing Country ˪ by Top Products ˪ by New vs Returning Customers ˪ by Product Vendor
Equates to Product Selling Price x Ordered Quantity on during specified Date Range. Gross Sales does not include Discounts, Returns, Taxes, or Shipping.
Unfulfilled orders is a metric that measures the number of orders that have not yet been shipped or delivered to the customer. It helps merchants keep track of outstanding orders and ensure timely fulfillment.
Equates to product Selling Price x Ordered Quantity during the specified Date Range split up by New vs Returning Customers.
Equates to product Selling Price x Ordered Quantity during specified Date Range split up by Product Vendor.
The Orders metric on Shopify represents the total number of purchases completed by customers, providing insights into sales performance, customer behavior and trends.
The Orders by Billing City metric shows the total number of orders placed by customers from different billing cities. It helps identify which cities have the highest sales and can be used to focus marketing efforts and targeted promotions to those areas.
The Returns by Billing City metric calculates the number of items returned to the store, grouped by the billing city of the customer who made the purchase. It helps in analyzing the areas with a high return rate and in improving customer satisfaction.
Abandoned checkouts metric refers to the number of customers who added items to their cart but failed to complete the purchase, which can help merchants identify potential issues in the checkout process.