This metric allows Shopify store owners to track the effectiveness of their discount campaigns based on the location of the customer's billing city. It provides insights on which cities are responding well to discounts and can aid in targeting future promotions.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Discounts by Billing City using Databox, follow these steps:
‘Gross Sales’ and ‘Discounts’ standard and dimensional metrics will be off by some cents on some days if ‘taxes included’ is checked in the connected Shopify account.
The reason for this, using the Discounts metric example, is that Databox has to calculate the actual discount from the values it gets from the API by subtracting the tax from it. This is done by calculating the tax with the tax rate and the discounted amount, which often yields decimal numbers, but Shopify has its own way of rounding these numbers in the User Interface. As a consequence, when observed with Daily granularity, some days may have discrepancies by a few cents due to rounding.
Affected metrics: Discounts ˪ by Billing City ˪ by Billing Country
Gross Sales ˪ by Billing City ˪ by Billing Country ˪ by Top Products ˪ by New vs Returning Customers ˪ by Product Vendor
Equates to product Selling Price x Ordered Quantity during the specified Date Range split up by Billing City.
Net sales by Top products is a metric that shows the total revenue generated by the best-selling products on a Shopify store. It helps merchants to determine which products are driving revenue and which ones may need optimization.
The Net Sales by Billing City metric shows the total revenue earned by a store based on the location of the customer's billing address, providing insights into the store's geographical revenue distribution.
Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during the specified Date Range split up by Top Sold Products.
Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during specified Date Range split up by Tag.
The Orders by Billing Country metric shows the number of orders placed by customers based on their billing country. It helps track the geographic distribution of sales and is useful in making decisions related to marketing and advertising strategies.
Returns by Billing Country is a metric that measures the number of returned orders from customers in each country who paid for their order using billing information.
The Returns by Billing City metric calculates the number of items returned to the store, grouped by the billing city of the customer who made the purchase. It helps in analyzing the areas with a high return rate and in improving customer satisfaction.