This metric allows Shopify store owners to track the effectiveness of their discount campaigns based on the location of the customer's billing city. It provides insights on which cities are responding well to discounts and can aid in targeting future promotions.
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Used to show comparisons between values.
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To track Discounts by Billing City using Databox, follow these steps:
‘Gross Sales’ and ‘Discounts’ standard and dimensional metrics will be off by some cents on some days if ‘taxes included’ is checked in the connected Shopify account.
The reason for this, using the Discounts metric example, is that Databox has to calculate the actual discount from the values it gets from the API by subtracting the tax from it. This is done by calculating the tax with the tax rate and the discounted amount, which often yields decimal numbers, but Shopify has its own way of rounding these numbers in the User Interface. As a consequence, when observed with Daily granularity, some days may have discrepancies by a few cents due to rounding.
Affected metrics: Discounts ˪ by Billing City ˪ by Billing Country
Gross Sales ˪ by Billing City ˪ by Billing Country ˪ by Top Products ˪ by New vs Returning Customers ˪ by Product Vendor
The amount Refunded across the transactions during the specified Date Range.
Equates to product Selling Price x Ordered Quantity during the specified Date Range split up by Billing City.
Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during the specified Date Range split up by New vs Returning Customers.
Equates to Gross Sales - Discounts - Returns + Taxes + Shipping Charges during specified Date Range split up by Product Vendor.
The Orders metric on Shopify represents the total number of purchases completed by customers, providing insights into sales performance, customer behavior and trends.
Number of Taxes associated with a Sale or return during the specified Date Range split up by Billing Country
Number of Shipping Charges associated with a Sale or return during the specified Date Range split up by Billing City
The New Customers metric measures the number of unique visitors who have made a purchase on a Shopify store for the first time during a given period.