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SharpSpring
Opportunities Lost (Campaign insights) by Campaign
Identification of missed potential in marketing campaigns through analysis of key metrics such as open rates, click-through rates, conversions, and customer acquisition cost. Allows for refinement of strategies to improve ROI and overall campaign performance.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Opportunities Lost (Campaign insights) by Campaign"?
The Opportunities Lost report in SharpSpring provides valuable insights into how well your campaigns are performing. By analyzing metrics such as email opens, clicks, website visits, and form submissions, you can identify which campaigns are driving the most revenue and which ones are underperforming. This report also highlights missed opportunities, such as leads who visited your website but didn't convert, providing you with a chance to develop new strategies to improve your conversion rates and ultimately generate more revenue. Overall, the Opportunities Lost report is a powerful tool for optimizing your campaigns and boosting your bottom line.
Example: A B2B technology company wants to determine which specific marketing campaign resulted in the most missed opportunities, leading to lost sales opportunities. They use the Opportunities Lost by Campaign metric to identify the underperforming campaign.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Opportunities Lost (Campaign insights) by Campaign in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Opportunities Lost (Campaign insights) by Campaign using Databox, follow these steps:
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1Connect SharpSpring that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Opportunities Lost (Campaign insights) by Campaign on the Performance screen
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6Get Opportunities Lost (Campaign insights) by Campaign performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Opportunities Lost (Campaign insights) by Campaign
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionIdentification of missed potential in marketing campaigns through analysis of key metrics such as open rates, click-through rates, conversions, and customer acquisition cost. Allows for refinement of strategies to improve ROI and overall campaign performance.
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CategoryMarketing Automation
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SubcategoryOpportunities lost
Specification
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Metric Typeevent
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 3 years ago to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trenddecreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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Opportunities Lost Amount (Campaign insights) by Campaign
Opportunities Lost Amount (Campaign insights) by Campaign metric provides insight into the potential revenue lost due to missed opportunities in each campaign. This metric helps to identify any campaigns that require further optimization to increase conversion rates.
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