Identification of missed potential in marketing campaigns through analysis of key metrics such as open rates, click-through rates, conversions, and customer acquisition cost. Allows for refinement of strategies to improve ROI and overall campaign performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Opportunities Lost (Campaign insights) by Campaign using Databox, follow these steps:
Opportunities Amount (Pipeline) is a metric in SharpSpring that measures the total expected revenue of open opportunities in a sales pipeline.
Opportunities Open Amount in SharpSpring's Campaign Insights is the total potential revenue for all opportunities that have not yet been marked as closed.
The Opportunities Open Amount (Campaign insights) by Campaign metric measures the open revenue value of opportunities associated with each campaign, providing insight into their effectiveness in generating revenue and informing future marketing strategies.
Opportunities Lost Amount is a metric that calculates the estimated revenue missed due to lost or unsuccessful sales opportunities during a campaign.
Opportunities Won metric measures the number and value of deals won through a campaign, allowing you to track the effectiveness of your marketing efforts in converting leads to customers.
The Leads (Campaign insights) by Campaign metric provides a detailed breakdown of leads generated by specific marketing campaigns within SharpSpring, enabling users to measure the effectiveness of each campaign in terms of lead generation.
The Leads (Campaign insights) by Status metric shows the number of leads generated by a specific marketing campaign, grouped by their status (e.g. contacted, converted, lost). This helps to track the effectiveness of the campaign in generating leads and converting them into customers.
The Campaigns metric in SharpSpring tracks the performance of marketing campaigns, providing insights into their effectiveness in generating leads and revenue.