Identification of missed potential in marketing campaigns through analysis of key metrics such as open rates, click-through rates, conversions, and customer acquisition cost. Allows for refinement of strategies to improve ROI and overall campaign performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Opportunities Lost (Campaign insights) by Campaign using Databox, follow these steps:
The Opportunities Expected Amount by Campaign metric measures the projected sales performance of a campaign based on the potential value of all open opportunities associated with that campaign. It helps businesses assess the effectiveness of their marketing efforts and make informed decisions about resource allocation.
The Opportunities Working Amount by Campaign metric measures the total sales generated by each marketing campaign in SharpSpring, helping to identify the most effective campaigns and optimize future efforts.
Opportunities Open Amount in SharpSpring's Campaign Insights is the total potential revenue for all opportunities that have not yet been marked as closed.
The Opportunities Open Amount (Campaign insights) by Campaign metric measures the open revenue value of opportunities associated with each campaign, providing insight into their effectiveness in generating revenue and informing future marketing strategies.
Opportunities Lost is a metric in SharpSpring that tracks the number of potential sales deals that were not closed, as well as the reasons why they were lost, allowing for valuable insights into what can be improved in future marketing and sales campaigns.
The Opportunities Won Amount metric in Campaign Insights measures the total revenue generated from won opportunities associated with a specific marketing campaign.
The Leads (Campaign Insights) metric in SharpSpring measures the number of leads generated from a specific marketing campaign. It helps businesses understand the effectiveness of their marketing efforts and make data-driven decisions for future campaigns.
The Leads (Campaign insights) by Status metric shows the number of leads generated by a specific marketing campaign, grouped by their status (e.g. contacted, converted, lost). This helps to track the effectiveness of the campaign in generating leads and converting them into customers.