The Accounts metric in SharpSpring refers to the number of individual companies or organizations that are being tracked within the platform for your marketing and sales efforts.
With Databox you can track all your metrics from various data sources in one place.
Accounts refer to the companies or organizations that your business is engaging with or targeting as potential customers. Each account represents a unique entity (e.g. company) and typically consists of multiple individuals (contacts) associated with that company.
Accounts are a fundamental concept in marketing automation and customer relationship management (CRM) systems. They serve as the central hub for managing and tracking interactions, activities, and data related to specific companies.
By organizing customer data into accounts, businesses gain a holistic view of their relationships with different companies, which is essential for developing effective marketing and sales strategies.
Calculating the number of accounts typically involves counting the unique companies represented in your marketing automation or CRM system.
An account is a single entity representing a specific company, so if you have multiple contacts associated with the same company, they should be grouped under one account.
The formula is simple:
Number of Accounts = Count of Unique Company Names or Identifiers
Let’s say you have a marketing automation system with a list of contacts, and you want to calculate the number of accounts represented by these contacts.
Here is one example of a list of contacts and their corresponding companies:
In this example, we have three unique company names: Company A, Company B, and Company C. Therefore, the number of accounts would be 3.
Remember that the accuracy of this calculation depends on the cleanliness of your data and how well you organize and de-duplicate the account records.
Increasing the number of accounts is a critical goal for any business looking to expand its customer base.
Simply put, a larger pool of accounts provides greater opportunities for sales and revenue generation.
There are different approaches you can take to do this, but here are some of the strategies that are considered best practices across different industries:
More resources to help you improve:
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Accounts using Databox, follow these steps:
Opportunities metric in SharpSpring tracks the total value of potential sales deals in the pipeline and helps measure sales performance by providing insights into expected revenue and deal velocity.
The Opportunities Expected Amount by Campaign metric measures the projected sales performance of a campaign based on the potential value of all open opportunities associated with that campaign. It helps businesses assess the effectiveness of their marketing efforts and make informed decisions about resource allocation.
The Opportunities Amount (Pipeline) by Campaign metric shows the total value of potential sales opportunities associated with each marketing campaign, giving you insights into the effectiveness of your campaigns in generating revenue.
Opportunities Won measures the number of sales deals closed and the revenue generated from those deals in a given timeframe.
Opportunities Lost is a metric that measures the number of potential sales that were not closed due to various reasons such as pricing, competition, or failed negotiations, resulting in a loss of revenue for the company.
This metric shows the potential revenue that was not generated due to lost sales opportunities within a specific marketing campaign.
Opportunities Working Amount (Sales performance) measures the total value of active sales opportunities being worked on by a sales team, allowing for tracking and forecasting of sales revenue.
Opportunities Won metric measures the number and value of deals won through a campaign, allowing you to track the effectiveness of your marketing efforts in converting leads to customers.