The Active (Sequence) metric in outreach refers to measuring a sequence's engagement rate with prospects, including email opens, link clicks, and replies over a specific period of time.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Active (Sequence) using Databox, follow these steps:
The Deliveries metric measures the number of messages that successfully reached the intended recipient in an outreach campaign. It is an indicator of the effectiveness of the communication channel and message content.
Bounced Emails is a metric that measures the number of emails that failed to be delivered to the recipient's inbox due to reasons like an invalid email address or a full inbox. It helps to identify the quality of the email list and the health of your email sending practices.
The Replied Emails metric measures the number or percentage of emails sent that received a response from the recipient. It indicates the effectiveness of email outreach and the level of engagement with the target audience.
Negative Reply Sequence tracks the number of consecutive negative responses received from a prospect, indicating the need to switch up the outreach approach.
Opt Outs by Sequence measures the number of people who have opted out of receiving further communication from a specific outreach sequence or campaign.
The Opportunities metric measures the number of potential new business or partnership opportunities generated through outreach efforts.
Opportunities by Stage metric tracks the number of open sales opportunities at different stages of the sales pipeline, providing insight on the potential revenue and sales performance.
Total Opportunities is a metric used to measure the total number of potential leads or opportunities for outreach efforts, such as email outreach, social media engagement, and cold calling.