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Outreach Active (Sequence)

The Active (Sequence) metric in outreach refers to measuring a sequence's engagement rate with prospects, including email opens, link clicks, and replies over a specific period of time.

With Databox you can track all your metrics from various data sources in one place.

Active (Sequence) 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Active (Sequence)"?
The Active (Sequence) metric tracks the engagement and progress of prospects within a specific outreach campaign or sequence. It measures the number of prospects who are actively engaging with content and taking the desired next steps in the sequence, such as responding to emails or booking a meeting. This metric helps to optimize outreach efforts by identifying which sequences are most successful and where adjustments can be made to improve overall response rates and conversion rates.
Example: Active (Sequence) metric can be used to measure the effectiveness of a multi-step email campaign for a product launch, by tracking the number of recipients who completed all the steps and took the desired action.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Active (Sequence) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Active (Sequence) using Databox, follow these steps:

  1. 1
    Connect Outreach that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Active (Sequence) on the Performance screen
  6. 6
    Get Active (Sequence) performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Active (Sequence)
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Outreach integration with Databox Track Active (Sequence) from Outreach in Databox GET STARTED

General

  • Description
    The Active (Sequence) metric in outreach refers to measuring a sequence's engagement rate with prospects, including email opens, link clicks, and replies over a specific period of time.
  • Category
    Marketing Automation
  • Subcategory
    Message
  • Date Added
    2019-01-10

Specification

  • Metric Type
    current
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

Related Metrics

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