DataboxDatabox Databox

Outreach Active (Sequence)

The Active (Sequence) metric in outreach refers to measuring a sequence's engagement rate with prospects, including email opens, link clicks, and replies over a specific period of time.

With Databox you can track all your metrics from various data sources in one place.

Active (Sequence) 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Active (Sequence)"?
The Active (Sequence) metric tracks the engagement and progress of prospects within a specific outreach campaign or sequence. It measures the number of prospects who are actively engaging with content and taking the desired next steps in the sequence, such as responding to emails or booking a meeting. This metric helps to optimize outreach efforts by identifying which sequences are most successful and where adjustments can be made to improve overall response rates and conversion rates.
Example: Active (Sequence) metric can be used to measure the effectiveness of a multi-step email campaign for a product launch, by tracking the number of recipients who completed all the steps and took the desired action.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Active (Sequence) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Active (Sequence) using Databox, follow these steps:

  1. 1
    Connect Outreach that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Active (Sequence) on the Performance screen
  6. 6
    Get Active (Sequence) performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Active (Sequence)
Outreach integration with Databox Track Active (Sequence) from Outreach in Databox GET STARTED

Basics

  • Description
    The Active (Sequence) metric in outreach refers to measuring a sequence's engagement rate with prospects, including email opens, link clicks, and replies over a specific period of time.
  • Category
    Marketing Automation
  • Subcategory
    Message
  • Date Added
    2019-01-10
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    current Learn more
  • API Endpoint
    {app_endpoint}/api/v2/https://{app_endpoint}/api/v2/sequenceStates

Track all of your key business metrics from one screen

GET STARTED
Databox app preview