DataboxDatabox Databox

Matomo Unique Visitors

Unique Visitors is a Matomo metric that shows the number of distinct individuals who visited a website within a specific time frame. It does not count multiple visits from the same individual, thus providing a more accurate measure of the size of a website's audience.

With Databox you can track all your metrics from various data sources in one place.

Unique Visitors 2.190,879 Start tracking this metric
  • About
  • Technical Details
  • Notes
What is "Unique Visitors"?
The Unique Visitors metric in Matomo represents the number of distinct individuals who have visited a website or platform within a defined period of time. It is not influenced by multiple visits from the same IP address or device. This metric helps to track the overall reach and audience growth of a website as well as inform decisions on marketing strategies and content creation.
Example: A website owner wants to know the number of unique visitors who accessed their website in a given time period to track the effectiveness of their marketing campaigns.
This metric has one or more equivalents:
Adobe Analytics integration with Databox Unique Visitors

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Unique Visitors in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Unique Visitors using Databox, follow these steps:

  1. 1
    Connect Matomo that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Unique Visitors on the Performance screen
  6. 6
    Get Unique Visitors performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Unique Visitors
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Matomo integration with Databox Track Unique Visitors from Matomo in Databox GET STARTED

General

  • Description
    Unique Visitors is a Matomo metric that shows the number of distinct individuals who visited a website within a specific time frame. It does not count multiple visits from the same individual, thus providing a more accurate measure of the size of a website's audience.
  • Category
    Website Analytics
  • Date Added
    2022-08-08

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

  • Incorrect total value for Matomo metric ‘Unique Visitors’

    Due to technical limitations, Matomo metric ‘Unique Visitors’ will show the value associated with the first timestamp of the selected Date Range rather than the total value for the entire Date Range. For example, if you are looking at ‘Last Week’ Date Range, the metric will display the value for the first day of the week.

    This is why it is advisable to display the metric on a suitable visualisation, like a Line or Bar chart, where the chart can display values for other timestamps in the Date Range as well.

Related Metrics

Track all of your key business metrics from one screen

GET STARTED
Databox app preview