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Matomo Unique Visitors by Device Brand

The Unique Visitors by Device Brand metric in Matomo shows the number of distinct users who visited a website using a specific brand of device, such as Apple, Samsung, or Google. It can help identify which device brands are most popular among the website's visitors and inform decisions about optimizing the site for those devices.

With Databox you can track all your metrics from various data sources in one place.

Unique Visitors by Device Brand 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Unique Visitors by Device Brand"?
The Unique Visitors by Device Brand metric in Matomo shows the number of different individuals who accessed a website or app using devices from various brands (e.g., Apple, Samsung, Google). This metric is useful for understanding the popularity of different device brands among a site's visitors and can inform decisions around optimizing site design and marketing strategies for specific devices.
Example: A tech company can use the Unique Visitors by Device Brand metric to optimize their website for different devices based on visitor trends, such as increasing their mobile-friendly design and promoting their products on popular device brands.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Unique Visitors by Device Brand in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Unique Visitors by Device Brand using Databox, follow these steps:

  1. 1
    Connect Matomo that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Unique Visitors by Device Brand on the Performance screen
  6. 6
    Get Unique Visitors by Device Brand performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Unique Visitors by Device Brand
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Matomo integration with Databox Track Unique Visitors by Device Brand from Matomo in Databox GET STARTED

General

  • Description
    The Unique Visitors by Device Brand metric in Matomo shows the number of distinct users who visited a website using a specific brand of device, such as Apple, Samsung, or Google. It can help identify which device brands are most popular among the website's visitors and inform decisions about optimizing the site for those devices.
  • Category
    Website Analytics
  • Date Added
    2022-08-08

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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