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Matomo Visits by Keyword

This metric shows the number of visits that came to the website through a specific search keyword or phrase used in a search engine. It helps track the effectiveness of SEO strategies and identifies popular keywords driving traffic to the website.

With Databox you can track all your metrics from various data sources in one place.

Visits by Keyword 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Visits by Keyword"?
The Visits by Keyword metric in Matomo provides information on how many visits were made to a website, broken down by the specific keyword used to find the website. It allows website owners to see which keywords are driving traffic, providing valuable insights for SEO and content marketing strategy. This data can be used to optimize website content for relevant keywords and track the success of keyword-based marketing campaigns. Additionally, it can help identify keyword trends and popular search terms, aiding in the development of new content and search engine optimization efforts.
Example: A company uses Matomo to track their website traffic and notices that their "Visits by Keyword" metric shows a spike in visits from the keyword "best hiking trails" after releasing a blog post on the topic. This helps them understand the impact of their content marketing efforts.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Visits by Keyword in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Visits by Keyword using Databox, follow these steps:

  1. 1
    Connect Matomo that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Visits by Keyword on the Performance screen
  6. 6
    Get Visits by Keyword performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Visits by Keyword
Matomo integration with Databox Track Visits by Keyword from Matomo in Databox GET STARTED

Basics

  • Description
    This metric shows the number of visits that came to the website through a specific search keyword or phrase used in a search engine. It helps track the effectiveness of SEO strategies and identifies popular keywords driving traffic to the website.
  • Category
    Website Analytics
  • Date Added
    2022-08-08
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://{domain_name}/https://{domain_name}

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