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LinkedIn Ads Account Overview
This dashboard shows a high-level overview of your Linkedin Ads performance so you can track ROI.
LinkedIn Ads
Average CTR by Ad
The Average CTR (Click-Through Rate) by Ad metric shows the average percentage of clicks an ad receives per impression. It provides insight into the ad's effectiveness in driving user engagement and can be used to optimize ad performance.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Average CTR by Ad"?
The average click-through rate (CTR) is a metric that measures the percentage of clicks an ad receives in relation to its impressions on LinkedIn. It is an indication of how effective an ad is in enticing users to click through to a website or landing page. A high CTR suggests that an ad is relevant to the target audience and is compelling enough to entice them to take action. The average CTR on LinkedIn varies depending on factors such as ad format, targeting, and industry. However, a CTR of 0.3% to 0.6% is generally considered average for LinkedIn ads.
Example: The Average CTR by Ad metric can help identify which ad creative is performing the best and should be invested in further, potentially resulting in higher conversion rates and ROI.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Average CTR by Ad in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CTR by Ad using Databox, follow these steps:
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1Connect LinkedIn Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Average CTR by Ad on the Performance screen
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6Get Average CTR by Ad performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Average CTR by Ad
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
LinkedIn Ads Average CTR by Ad included in Dashboard Templates 1
LinkedIn Ads Average CTR by Ad included in Report Templates 1
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Details
Social Media Ads Overview Report Template
Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.
General
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DescriptionThe Average CTR (Click-Through Rate) by Ad metric shows the average percentage of clicks an ad receives per impression. It provides insight into the ad's effectiveness in driving user engagement and can be used to optimize ad performance.
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CategoryAdvertising
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SubcategoryCTR
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Date Added2017-11-11
Specification
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Metric Typegeneral
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DimensionalYes
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Maximum Value1
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Decimal DigitsYes
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 2 years ago to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPercentage
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesYes
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ForecastsYes
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BenchmarksNo
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Average CTR by Campaign
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Impressions on your ads that led to a conversion, split up by Ads.
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Amount spent per lead collected, split up by Ads.
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