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The Messages metric in Google My Business tracks the number of customer inquiries and chat messages sent to your business. It helps to measure engagement and customer interaction with your business.

With Databox you can track all your metrics from various data sources in one place.

Messages 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Messages"?
The Messages metric in Google My Business tracks how many times a customer has sent a message to a business through their Google listing. It also shows the number of messages that have been successfully delivered and responded to by the business. This metric helps measure the effectiveness of a business' customer engagement strategy and offers insights into how responsive a business is to customer inquiries.
Example: A local bakery uses the Messages feature to receive orders from customers who prefer to communicate via text message. They track the Messages metric to measure the effectiveness of their messaging strategy.
This metric has one or more equivalents:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Messages in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Messages using Databox, follow these steps:

  1. 1
    Connect Google Business Profile that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Messages on the Performance screen
  6. 6
    Get Messages performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Messages
Google Business Profile integration with Databox Track Messages from Google Business Profile in Databox GET STARTED

Google Business Profile Messages included in Dashboard Templates 1

  • Live view

    Website & Google Business - Goals & Conversions

    This report combines search, user data plus goals from Google Analytics on your business website and also phone calls / actions from Google My Business.

    Google Business Profile Google Analytics 4

General

  • Description
    The Messages metric in Google My Business tracks the number of customer inquiries and chat messages sent to your business. It helps to measure engagement and customer interaction with your business.
  • Category
    Marketing
  • Subcategory
    Conversations
  • Date Added
    2019-05-06

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 18 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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