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Google Business Profile Interactions by Type of Action

The Interactions by Type of Action metric tracks the types of actions taken by users on a Google My Business listing, such as website clicks, direction requests, and phone calls. This helps businesses understand which actions their customers are taking and adjust their strategy accordingly.

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Interactions by Type of Action 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Interactions by Type of Action"?
The Interactions by Type of Action metric in Google My Business measures the number of actions taken by users interacting with a business listing, segmented by action types such as phone calls, website visits, direction requests, and photo views. This helps business owners understand how customers are engaging with their business online and which actions are driving the most conversions. By analyzing these metrics, businesses can optimize their listings to provide a better customer experience and improve their online visibility.
Example: An example usecase of the Interactions by Type of Action metric would be to analyze how many people clicked on the "Directions" button versus the "Website" button on a business's Google My Business listing to determine which call-to-action is more effective in driving traffic.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Interactions by Type of Action in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Interactions by Type of Action using Databox, follow these steps:

  1. 1
    Connect Google Business Profile that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Interactions by Type of Action on the Performance screen
  6. 6
    Get Interactions by Type of Action performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Interactions by Type of Action
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Google Business Profile integration with Databox Track Interactions by Type of Action from Google Business Profile in Databox GET STARTED

Google Business Profile Interactions by Type of Action included in Dashboard Templates 1

  • Live view

    Website & Google Business - Goals & Conversions

    This report combines search, user data plus goals from Google Analytics on your business website and also phone calls / actions from Google My Business.

    Google Business Profile Google Analytics 4

General

  • Description
    The Interactions by Type of Action metric tracks the types of actions taken by users on a Google My Business listing, such as website clicks, direction requests, and phone calls. This helps businesses understand which actions their customers are taking and adjust their strategy accordingly.
  • Category
    Marketing
  • Subcategory
    Actions
  • Date Added
    2019-05-06

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 18 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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