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Google Analytics 4 Total Users by Medium

Total Users by Medium is a metric in Google Analytics 4 that shows the number of users who accessed your website or app through different sources or traffic mediums such as organic search, direct, social media, or referral. This metric helps you understand which traffic mediums are driving the most traffic to your website, and can be used to optimize your marketing efforts.

With Databox you can track all your metrics from various data sources in one place.

Total Users by Medium 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Users by Medium"?
The Total Users by Medium metric in Google Analytics 4 represents the total number of users that came to your website or app through different marketing mediums such as organic search, social media, email, referral, direct, etc. It gives an overall picture of which marketing channels are driving the most traffic and engagement to your website or app. This metric can help businesses in optimizing their marketing efforts and identifying the most effective mediums for reaching their target audience.
Example: Total Users by Medium metric can be used to analyze which marketing channels are driving the most traffic to a website or app, allowing businesses to allocate their marketing budgets more effectively. For example, a business can use this metric to compare the number of users coming from social media, email campaigns, or paid ads.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Users by Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Users by Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Users by Medium on the Performance screen
  6. 6
    Get Total Users by Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Users by Medium
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Total Users by Medium from Google Analytics 4 in Databox GET STARTED

General

  • Description
    Total Users by Medium is a metric in Google Analytics 4 that shows the number of users who accessed your website or app through different sources or traffic mediums such as organic search, direct, social media, or referral. This metric helps you understand which traffic mediums are driving the most traffic to your website, and can be used to optimize your marketing efforts.
  • Category
    Website Analytics
  • Subcategory
    Users
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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