The Event Value metric is a custom metric that can be assigned to events in Google Analytics 4. It allows you to assign a monetary value to specific user actions or events, giving you a more complete picture of the ROI of your marketing efforts.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Event Value using Databox, follow these steps:
The Sessions by Platform metric shows the number of sessions, or website visits, broken down by the device or platform used by the user (i.e. desktop, mobile, tablet).
The Sessions by Session Google Ads Keyword Text metric in Google Analytics 4 measures the number of sessions in which a specific Google Ads keyword was responsible for driving traffic to a website. It helps marketers evaluate the effectiveness of their Google Ads campaigns and optimize them to improve their website's performance.
Views per Session is a Google Analytics 4 metric that calculates the average number of pages viewed during a single session on your website or app.
The Average Revenue Per Paying User (ARPPU) is a metric that measures the average revenue generated by each paying customer over a specified time period. It helps businesses determine how much value they are deriving from their paying customers and to identify areas that need improvement to increase revenue.
ARPPU by Event is a Google Analytics 4 metric that calculates the average revenue per paying user, specifically for the chosen event. It helps to measure the effectiveness of revenue-generating events and optimize them for higher returns.
The Event Value by Page Title metric shows the total value generated by events on a certain page title, allowing you to see which pages are driving the most valuable actions on your website or app.
The Purchase Revenue by Medium metric in Google Analytics 4 measures the revenue generated from purchases on your website or app, segmented by the medium or source of traffic, such as social media, search engines, or display ads.
User Engagement by Session Medium measures the level of user engagement on your website or app by session medium such as organic search, paid search, social, etc., helping you understand which medium is driving the most engaged users.