The conversion rate by campaign is a metric that measures the percentage of clicks on a Google Adwords campaign that result in a desired action, such as a purchase or sign-up. It helps assess the effectiveness of a campaign in driving conversions and optimizing ad spend.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Conversion Rate by Campaign using Databox, follow these steps:
The Clicks by Campaign by Ad Group metric tracks the number of clicks each ad group has received within a specific campaign, helping you identify which ad groups are driving the most traffic to your site.
The Impressions by Campaign by Ad Group metric measures the number of times an ad has been displayed within a specific campaign and ad group, giving insight into the effectiveness of ad targeting and messaging.
Conversions by Campaign is a metric that tracks the number of conversions (such as leads or sales) that have been generated by each individual campaign in your Google Ads account. This metric can help you identify which campaigns are driving the most valuable results for your business.
The All Conversions by Campaign by Ad Group metric measures the total number of conversions attributed to a specific campaign and ad group within a certain time frame, including all conversion types such as purchases, form fills, phone calls, etc.
The Conversion Value metric represents the total value of all conversions completed by an advertiser during their ad campaign, taking into account the assigned value of each conversion. It is a measure of the success and ROI of the campaign.
The View-Through Conversion by Campaign metric measures the number of ad views that resulted in a conversion on a website or app. It allows advertisers to track the impact of their display and video campaigns on user behavior.
Avg. CPC stands for Average Cost Per Click, which is the average amount of money an advertiser pays each time a user clicks on one of their ads. It is a key metric in Google AdWords and helps advertisers evaluate the effectiveness of their ad campaigns.
Interaction Rate by Ad Group is a metric that calculates the percentage of interactions (clicks, calls, etc.) a specific ad group receives relative to the number of times it was shown. It helps measure the effectiveness of ad groups in engaging users.