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Google Ads Conversion Rate by Campaign

The conversion rate by campaign is a metric that measures the percentage of clicks on a Google Adwords campaign that result in a desired action, such as a purchase or sign-up. It helps assess the effectiveness of a campaign in driving conversions and optimizing ad spend.

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Conversion Rate by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Conversion Rate by Campaign"?
The Conversion Rate by Campaign metric measures the number of conversions achieved by a specific ad campaign divided by the total number of clicks accrued by that campaign. It helps advertisers determine which campaigns are driving the most purchases, sign-ups, or other desired actions on their website. A high conversion rate suggests that the campaign is effectively targeting its intended audience and delivering relevant ads, while a low conversion rate may indicate issues with ad relevance, landing page experience, or other factors.
Example: Conversion Rate by Campaign can be used to identify which ad campaigns are driving the most conversions on an e-commerce website, allowing businesses to better allocate their advertising budget towards those campaigns.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Conversion Rate by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Conversion Rate by Campaign using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Conversion Rate by Campaign on the Performance screen
  6. 6
    Get Conversion Rate by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Conversion Rate by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google Ads integration with Databox Track Conversion Rate by Campaign from Google Ads in Databox GET STARTED

General

  • Description
    The conversion rate by campaign is a metric that measures the percentage of clicks on a Google Adwords campaign that result in a desired action, such as a purchase or sign-up. It helps assess the effectiveness of a campaign in driving conversions and optimizing ad spend.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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