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Facebook Pages Attrition Rate

Attrition rate measures the rate at which users are leaving or discontinuing their use of a product or service, in this case, Facebook. It is calculated as the percentage of total users lost over a specific period.

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Attrition Rate 5% Start tracking this metric
  • About
  • Tech details

What Is Attrition Rate

The attrition rate metric measures the rate at which customers stop using a product or service and discontinue their relationship with a company over a specific period of time.

This metric is crucial for all online businesses, but especially those with subscription-based models, as it directly impacts their overall growth and revenue streams.

How to Calculate Attrition Rate

To calculate your business’s attrition rate, you first need to get your hands on the necessary customer data and define the exact period for calculating the metric.

Once you have that, you can use the following formula:

Attrition Rate = (Number of Customers Who Discontinued / Total Number of Customers at the Beginning of the Period) * 100

Let’s say a SaaS company wants to calculate the attrition rate of customers over a quarter.

At the beginning of the quarter, the company had 1,000 active customers.

During the quarter, 20 customers chose not to renew their subscriptions, which means the company was left with 980 subscribers.

Let’s use the formula:

Attrition Rate = (50 / 1000) * 100 = 5%

As we can see, the attrition rate for the company over the quarter is 5%.

What Is a Reasonable Attrition Rate

Lowering your customer attrition rate is a key objective for practically any business – nobody wants their customers to stop using their products.

Unfortunately, some attrition is inevitable and that’s true for any business regardless of how good their retention strategies are.

But what’s a reasonable attrition rate?

The number can vary based on your industry, business model, specific market conditions, the nature of your product, and many other variables.

For example, for subscription-based services (e.g., SaaS), a reasonable attrition rate typically falls within the range of 5% to 10% annually. Companies often aim to keep their attrition rate below 5% to maintain stable revenue streams.

In the telecommunications industry, which includes mobile phone plans and internet service providers, a reasonable customer attrition rate is often around 10% annually.

For online retail businesses, a reasonable customer attrition rate can range from 20% to 30% annually. This is because ecommerce companies often have higher attrition rates due to the competitive nature of the industry and the diversity of customer preferences.

In the fitness industry, where customers subscribe to gym memberships, attrition rates can also be relatively high. A reasonable attrition rate for gyms is often around 30% to 40% annually.

How to Reduce Attrition Rate

There’s no way to eliminate customer attrition completely, but you can use tested-and-proven strategies to minimize it and keep it under control.

Now, while these strategies will vary depending on your industry and product, there are some approaches that can be universally useful.

Here are a few of them that you can try out:

  • Pay attention to unsubscribers: When someone unsubscribes from your company newsletter, it’s usually the first sign that they’ll stop using your product altogether. The key here is to act quickly and send them an email saying how sorry you are that they might not be getting the value they expected, and ask if there’s anything specific that you can do to improve your product and get them back. Many times, this personalized approach will catch them off guard and you’ll have a much better shot at retaining them as customers.
  • Extend the free trial period: Sure, you want to move your free trial users to paid users as quickly as possible, but extending the free trial period can prove more useful in the long run. You give the prospects more time to get “hooked” on your product and boost engagement further if you reach out and surprise them with an extension and send a personalized note as well.
  • Refine your ideal customer profile (ICP): Sometimes, reducing your attrition rate will require more drastic measures. In this case, refining your ideal customer profile. If you’re seeing too high of an attrition rate and no strategy seems to be working, the problem might be that you’re targeting the wrong customers. Create a few more ideal personas and put them to the test until you find the one that’s sticking around the most.

More resources to help you improve:

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How to track Attrition Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Attrition Rate using Databox, follow these steps:

  1. 1
    Connect Facebook Pages that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Attrition Rate on the Performance screen
  6. 6
    Get Attrition Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Attrition Rate
Facebook Pages integration with Databox Track Attrition Rate from Facebook Pages in Databox GET STARTED

Facebook Pages Attrition Rate included in Dashboard Templates 1

  • Live view

    Brand Awareness Databoard

    Quickly measure your awareness performance in Google Analytics, Google Organic Search and Facebook with this dashboard.

    Google Search Console Facebook Pages

Basics

  • Description
    Attrition rate measures the rate at which users are leaving or discontinuing their use of a product or service, in this case, Facebook. It is calculated as the percentage of total users lost over a specific period.
  • Category
    Social Media
  • Date Added
    2015-04-28
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://graph.facebook.com/v19.0/{pageId}/insights

Questions? We've got answers.

  • What does a high attrition rate mean?

    A high attrition rate means that a significant number of customers are discontinuing their use of your product. The key is to find the underlying reason for this and improve your retention strategies.

    High attrition rates can be a huge issue as they lead to less revenue, higher customer acquisition costs, and potential challenges in sustaining your business growth.

  • Is attrition the same as churn?

    Yes, in the context of customers, attrition is essentially the same as churn. Both terms refer to the rate at which customers stop using a product or service and discontinue their relationship with the company.

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