The Fees by Platform metric shows the breakdown of fees charged by Eventbrite and any associated payment processors for ticket sales on different platforms, such as web or mobile. It helps organizers understand the costs associated with selling tickets on different channels and optimize their pricing strategy accordingly.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Fees by Platform (Detailed) using Databox, follow these steps:
Gross Sales is the total revenue generated by an event before deducting any fees, taxes, or expenses. It reflects the full price paid by attendees for tickets, merchandise, and other items sold through the Eventbrite platform.
The Gross Sales by Sales Channel metric displays the total revenue generated through different sales channels such as online ticket sales, box office, etc. It helps to track the effectiveness of each sales channel and make informed decisions to maximize revenue.
The Gross Sales by Platform (Detailed) metric shows the total amount of revenue generated through each platform or channel, such as desktop, mobile, or app, providing a detailed breakdown of how attendees engage with the event.
Net Sales is the total revenue generated by an event, product or service after deducting any discounts, promotions or refunds.
Net Sales by Platform (Detailed) is a metric that shows the total revenue generated from sales on each different platform, such as desktop, mobile or tablet, and can help identify which platforms are most effective for driving sales.
Quantity Sold by Platform metric indicates the total number of tickets sold through each platform, such as Eventbrite, Facebook, or a custom website, for a specific event. It helps event organizers track sales performance on different platforms.
The "Quantity Sold by Platform (Detailed)" metric provides a detailed breakdown of how many tickets or registrations were sold on each individual platform (e.g. Eventbrite, Facebook, etc.) that an event organizer has utilized to promote and sell tickets for their event.
The Orders by City metric shows the total number of ticket orders placed by attendees in each city where the event is being held, providing insights on the geographical distribution of event attendees and helps event organizers with targeted marketing efforts.