The Fees by Platform metric shows the breakdown of fees charged by Eventbrite and any associated payment processors for ticket sales on different platforms, such as web or mobile. It helps organizers understand the costs associated with selling tickets on different channels and optimize their pricing strategy accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Fees by Platform (Detailed) using Databox, follow these steps:
The Gross Sales by Sales Channel metric displays the total revenue generated through different sales channels such as online ticket sales, box office, etc. It helps to track the effectiveness of each sales channel and make informed decisions to maximize revenue.
The Fees by Sales Channel metric refers to the amount of fees charged to an event organizer based on the sales channel used to sell tickets on Eventbrite, like the Eventbrite website or app or a third-party website.
The Net Sales by Sales Channel metric measures the total amount of revenue generated from each sales channel after accounting for refunds, discounts, and cancellations.
The Quantity Sold metric refers to the number of tickets or registrations that have been sold for a particular event on Eventbrite. It provides insight into the popularity and success of an event in terms of attendee attendance.
The Quantity Sold by Sales Channel metric refers to the total number of tickets or registrations sold through specific sales channels, such as online, mobile, or in-person. This metric is useful in measuring the effectiveness of different sales channels and optimizing future marketing strategies.
The Quantity Sold by Affiliate Link Name metric provides the number of tickets sold through a specific link provided by an affiliate. It helps organizers track the effectiveness of their affiliate marketing strategies and identify the top-performing affiliates.
The Orders by City metric shows the total number of ticket orders placed by attendees in each city where the event is being held, providing insights on the geographical distribution of event attendees and helps event organizers with targeted marketing efforts.
The Page Views metric refers to the number of times a particular page on your event website has been viewed by visitors. It provides insight into the popularity and engagement of different pages on your site.