Gross Sales by Ticket is a metric that shows the total revenue generated from the sale of individual tickets, excluding fees and taxes.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Gross Sales by Ticket using Databox, follow these steps:
Gross Sales is the total revenue generated by an event before deducting any fees, taxes, or expenses. It reflects the full price paid by attendees for tickets, merchandise, and other items sold through the Eventbrite platform.
The Gross Sales by Platform metric shows the total revenue generated from ticket sales across all platforms (website, mobile app, etc.) used by Eventbrite for a given time period.
The Gross Sales by Affiliate Link Name metric shows the total amount of sales generated through each specific affiliate link used to promote an Eventbrite event.
Fees by Platform is a metric that shows the distribution of fees paid by event organizers to Eventbrite and payment processing providers for ticket sales on the platform.
The Quantity Sold by Sales Channel metric refers to the total number of tickets or registrations sold through specific sales channels, such as online, mobile, or in-person. This metric is useful in measuring the effectiveness of different sales channels and optimizing future marketing strategies.
Quantity Sold by Platform metric indicates the total number of tickets sold through each platform, such as Eventbrite, Facebook, or a custom website, for a specific event. It helps event organizers track sales performance on different platforms.
The Orders by City metric shows the total number of ticket orders placed by attendees in each city where the event is being held, providing insights on the geographical distribution of event attendees and helps event organizers with targeted marketing efforts.
The Page Views metric refers to the number of times a particular page on your event website has been viewed by visitors. It provides insight into the popularity and engagement of different pages on your site.