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Drift Clicks by Signature Playbook

The Clicks by Signature Playbook metric measures the number of clicks on CTA's in marketing emails that were sent using a specific email signature template.

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Clicks by Signature Playbook 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Clicks by Signature Playbook"?
The Clicks by Signature Playbook metric is a measure of how effective a signature playbook is at generating clicks from your target audience. It calculates the percentage of individuals who clicked on a link within your email signature compared to the number of individuals who received the email. This metric helps you identify which signature playbooks are the most effective at driving engagement and encourages you to adjust or improve your less successful playbooks. Ultimately, this metric can help increase conversions and drive more valuable interactions with your target audience.
Example: A sales team can use the Clicks by Signature Playbook metric to track which signature playbook is generating the most clicks on their website, helping them identify the most effective messaging to potential customers.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Clicks by Signature Playbook in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Clicks by Signature Playbook using Databox, follow these steps:

  1. 1
    Connect Drift that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Clicks by Signature Playbook on the Performance screen
  6. 6
    Get Clicks by Signature Playbook performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Clicks by Signature Playbook
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Drift integration with Databox Track Clicks by Signature Playbook from Drift in Databox GET STARTED

Basics

  • Description
    The Clicks by Signature Playbook metric measures the number of clicks on CTA's in marketing emails that were sent using a specific email signature template.
  • Category
    Marketing Automation
  • Date Added
    2016-05-09
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    current Learn more
  • API Endpoint
    https://driftapi.com/playbooks/metrics

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