Appfigures
Gross Revenue Subscriptions The Gross Revenue Subscriptions metric shows the total amount of revenue generated from subscriptions before any deductions or fees.
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Used to show a simple Metric or to draw attention to one key number.
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To track Gross Revenue Subscriptions using Databox, follow these steps:
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Metric Digest
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Data Calculations
Performance ScreenUse this free and customizable Appfigures Subscriptions Performance Dashboard Template to drill deep into your subscription tracking and have clear insight into your subscriptions by country and your net revenue.
Appfigures
The Net Downloads metric in AppFigures refers to the total number of downloads of an app or game across all platforms, including refunds or reinstalls.
Appfigures
The Cancelled Trials metric shows the number of users who started a trial of a paid app but cancelled before it ended. It helps app developers track user retention and identify areas for improvement.
Appfigures
Trial Conversions is a metric that shows the percentage of users who converted into paying customers after using a free trial of your app.
Appfigures
Ads ECPM by Country is a metric that shows the revenue earned per thousand ad impressions in different countries. It helps app developers understand which countries are generating higher ad revenue and optimize their ad strategies accordingly.
Appfigures
Ads Fillrate by Country shows the percentage of ad requests that were filled with ads by country. It helps identify which countries provide the most revenue opportunities for your app through ad monetization.
Appfigures
The Ads CTR (Click-Through Rate) metric measures the percentage of ad clicks compared to the number of ad views. It indicates the effectiveness of an ad at generating clicks and driving traffic to a website or app.
Appfigures
The Ads Requests Filled by Country metric in AppFigures shows the number of ad requests that were successfully filled by advertisers in each country where the app has been downloaded or accessed. This data can help app developers optimize their ad strategy and target specific markets.
Appfigures
Converted Payment Revenue is a metric that measures the total revenue generated by an app or game after all necessary fees (such as app store fees and payment processing fees) have been deducted.
