The Gross Revenue Refunds by Country metric in AppFigures calculates the total amount of revenue refunded by country, providing insight into refund trends and potential issues with app performance or customer satisfaction.
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Used to show comparisons between values.
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The Gifts metric in AppFigures tracks the number of app downloads that were gifted to someone, either through the App Store or through promo codes distributed by the developer.
In-App Purchases Revenue is a metric that shows the total amount of money earned from transactions made within the app, such as digital items, subscriptions, and upgrades.
Total Gross Revenue is a metric that measures the total revenue generated by an app from all sources, including in-app purchases, subscriptions, and paid downloads, before deducting any fees or commissions.
The Gross Revenue by Country metric shows how much revenue an app is generating in each country where it is available, providing insights into its global performance.
The Renewals by Country metric in AppFigures shows the total number of subscription renewals per country, indicating which countries generate the most renewals for a particular app.
The Ad Campaign Cost by Country metric shows the cost of advertising campaigns broken down by individual countries, helping businesses determine which countries are the most cost-effective for advertising and where they should focus their marketing efforts.
The Ad Campaign CPA by Country is a metric that helps measure the cost per acquisition (CPA) of an advertising campaign in different countries. It provides insights into which countries are the most cost-effective for a campaign and can help optimize marketing strategies.
CTR (Click-Through Rate) measures the percentage of users who clicked on an ad out of the total number who viewed it. It helps evaluate ad effectiveness and indicates how well its resonating with the audience.