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Google AdSense Ad Requests RPM by Bid Type

Ad Requests RPM by Bid Type is a metric that measures revenue per thousand ad requests, segmented by the type of bid received. This helps to optimize ad strategies based on which types of bids are generating the most revenue.

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Ad Requests RPM by Bid Type 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad Requests RPM by Bid Type"?
The Ad Requests RPM by Bid Type is a Google AdSense metric that shows the revenue earned per 1000 ad requests, broken down by bid type. This metric helps publishers understand how much revenue their ads are earning based on the type of bid, such as CPM or CPC. By analyzing this metric, publishers can gain insights into which bid types are performing well and how they can optimize their ad strategy to maximize revenue. Additionally, this metric can help publishers identify potential areas for improvement in their ad delivery, such as targeting or ad placement.
Example: An advertiser wants to see the performance of their ads in terms of the different bid types (e.g. CPC, CPM, CPA) they're using. They use Ad Requests RPM by Bid Type to analyze which type of bid is generating the highest revenue for them.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad Requests RPM by Bid Type in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Requests RPM by Bid Type using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Requests RPM by Bid Type on the Performance screen
  6. 6
    Get Ad Requests RPM by Bid Type performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Requests RPM by Bid Type
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Ad Requests RPM by Bid Type from Google AdSense in Databox GET STARTED

General

  • Description
    Ad Requests RPM by Bid Type is a metric that measures revenue per thousand ad requests, segmented by the type of bid received. This helps to optimize ad strategies based on which types of bids are generating the most revenue.
  • Category
    Advertising
  • Subcategory
    Requests ad
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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