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LinkedIn Ads Overview Dashboard Template

Template created by Databox Databox
Use this free, easy-to-understand, customizable LinkedIn Ads Dashboard Template to track your Return On Investment from Linkedin Ads. Measure your LinkedIn campaign performance by tracking key metrics such as impressions, clicks, average CTR, average CPC, etc

Uses one-click integrations:

  • LinkedIn Ads LinkedIn Ads

If you don’t use LinkedIn Ads, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this LinkedIn Ads Overview Dashboard Template

By connecting your LinkedIn Ads account, you’ll learn:

  • How many times was my ad shown to LinkedIn users? Track the total number of times your ad was seen by LinkedIn users within a given time frame. Instantly spot trends or patterns in the number of impressions recorded daily. Plummeting impressions might be an indication that your targeting and ad objective need to be changed and tested.
  • How many LinkedIn users are clicking on my Ads? View the total number of times people clicked on links in your ad. If your ad is getting lots of clicks, it is an indication that your ad is compelling enough to get a user to take action.
  • How do I measure the performance of my LinkedIn ad campaign? Track and compare your most important Linkedin ad metrics at a glance to better understand the business impact your Linkedin ads are driving. Some of these metrics include the total number of impressions, clicks, average Click-through Rate (number of people that clicked on your ad after seeing it), average Cost-Per-Click (how much you pay for a click on average), and so on.
  • How much did we spend on Linkedin advertising last month? See how much you spent showing your ads to Linkedin users in the last seven days, one month, quarter, or year. Depending on your expectations and goals, you might choose to increase or decrease your ad spend.
  • How do I check the engagement rate of my Linkedin ad? View the percentage of Linkedin users who saw your ad and engaged with it within a given time period.

Pull additional data using our robust integration with Linkedin Ads.

What else can you track and visualize with our deep integration with Linkedin Ads? When it comes to analyzing your campaigns, pretty much anything:

  • Impressions, clicks, and conversions
  • Cost analysis (cost per impression, cost per lead, cost per conversion)
  • Lead gen form completion rate
  • Message Ad performance
  • Engagement by Ad, Ad Group, and Ad Campaign, and more.

There are numerous metrics and metric combinations you can track using Linkedin Ads. And in Databox, you can quickly visualize dozens of Linkedin Ads metrics in various ways.

Read more about Databox’s LinkedIn Ads integration.

LinkedIn Ads LinkedIn Ads metrics included in this template
  • Average CTR by Ad

    The Average CTR (Click-Through Rate) by Ad metric shows the average percentage of clicks an ad receives per impression. It provides insight into the ad's effectiveness in driving user engagement and can be used to optimize ad performance.

  • Average CPC

    Average CPC is the average cost per click for your LinkedIn Ads campaign. It is calculated by dividing the total cost of the campaign by the number of clicks received.

  • Average CTR

    The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.

  • Impressions

    Impressions is a metric that measures the total number of times your ad was shown to LinkedIn users, regardless of whether they clicked on it or not.

  • Engagement

    Engagement is a metric that measures how users interact with your content on LinkedIn. This can include likes, comments, shares, and clicks.

  • Spent

    Spent is a metric that indicates how much money has been paid for LinkedIn Ads campaign or set of campaigns. It is the total amount of your advertising spend during a specific time period.

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Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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