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How to Measure & Improve Your Video Play Rate
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How to Measure & Improve Your Video Play Rate

With so many metrics to track on your videos, the most obvious one might be the play rate. Play rate measures how many people played ...

Author's avatar by Gabriel Marguglio | Jul 30, 2019
How to Get Higher Conversion Rates on Your  Website with Chatbots
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How to Get Higher Conversion Rates on Your Website with Chatbots

One of the most exciting things to happen for demand generation professionals in recent years is the advent of chatbots and conversational marketing.  We’ve now ...

Author's avatar by Chris Handy | Jul 26, 2019
Conversational Marketing: How to Measure ‘First Question Performance’
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Conversational Marketing: How to Measure ‘First Question Performance’

They say you never get a second chance to make a first impression. Well, when it comes to conversational marketing, the same holds true. “First ...

Author's avatar by Remington Begg | Jun 4, 2019
How to Track the Performance of Your Ungated Content
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How to Track the Performance of Your Ungated Content

Not all content should be gated (cue the gasp). Don’t be mistaken: Ungating your content doesn’t mean you don’t care about your data or the ...

Author's avatar by Julia Tiedt | Dec 18, 2023
Landing Page Optimization: How to Identify the Right Tests for Increasing Conversions
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Landing Page Optimization: How to Identify the Right Tests for Increasing Conversions

When identifying Conversion Rate Optimization opportunities, the sheer number of improvement opportunities can be overwhelming. I’ve looked at websites and found there are more than ...

Author's avatar by Juli Durante | Dec 18, 2023
How to Increase Organic Traffic With an SEO Audit
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How to Increase Organic Traffic With an SEO Audit

SEO, at its heart, is all about helping searchers complete their tasks by providing them with relevant, high-quality, useful content. In order to be useful, ...

Author's avatar by Sean Henri | Feb 6, 2019
How Square 2 Marketing Ensures A Great Experience for Every Drift Conversation
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How Square 2 Marketing Ensures A Great Experience for Every Drift Conversation

Conversational marketing is no different than any other type of marketing when it comes to reviewing metrics and optimizing based on performance. Since conversational marketing ...

Author's avatar by Cassandra Clemens | Nov 20, 2018
How to Leverage the Right Data to Increase Website Traffic & Conversions
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How to Leverage the Right Data to Increase Website Traffic & Conversions

When it comes to creating new content, marketers often struggle to see the big picture. They’re either thinking about the top of the funnel: “How ...

Author's avatar by Remington Begg | Jul 19, 2018
The Essential KPIs for Tracking The Performance of Your Marketing Videos
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The Essential KPIs for Tracking The Performance of Your Marketing Videos

Content attribution is hard work. People consume the content you produce in so many different ways, and across so many different channels, that it’s often ...

Author's avatar by Gabriel Marguglio | Nov 10, 2021
How to Identify Your Most Profitable Digital Marketing Channels
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How to Identify Your Most Profitable Digital Marketing Channels

Things change quickly. Whether it’s an AdWords campaign, a really big email send, or content you’ve invested time into creating, most marketing teams can’t afford ...

Author's avatar by Remington Begg | Jun 18, 2018
Drift Conversations: Where They Happen & Where They Come From
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Drift Conversations: Where They Happen & Where They Come From

I needed a better way to understand where our conversations from Drift were coming from most. We are spending a lot of time and energy ...

Author's avatar by Chris Handy | Jul 11, 2024
How The Best Marketing Teams Track Marketing Qualified Leads
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How The Best Marketing Teams Track Marketing Qualified Leads

How much traffic did you generate last month? Great. How about leads? Nice work. Now, the third, and perhaps the most important question: how many ...

Author's avatar by Parker Short | Jan 13, 2022
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