With so many metrics to track on your videos, the most obvious one might be the play rate. Play rate measures how many people played ...
One of the most exciting things to happen for demand generation professionals in recent years is the advent of chatbots and conversational marketing. We’ve now ...
They say you never get a second chance to make a first impression. Well, when it comes to conversational marketing, the same holds true. “First ...
Not all content should be gated (cue the gasp). Don’t be mistaken: Ungating your content doesn’t mean you don’t care about your data or the ...
When identifying Conversion Rate Optimization opportunities, the sheer number of improvement opportunities can be overwhelming. I’ve looked at websites and found there are more than ...
SEO, at its heart, is all about helping searchers complete their tasks by providing them with relevant, high-quality, useful content. In order to be useful, ...
Conversational marketing is no different than any other type of marketing when it comes to reviewing metrics and optimizing based on performance. Since conversational marketing ...
When it comes to creating new content, marketers often struggle to see the big picture. They’re either thinking about the top of the funnel: “How ...
Content attribution is hard work. People consume the content you produce in so many different ways, and across so many different channels, that it’s often ...
Things change quickly. Whether it’s an AdWords campaign, a really big email send, or content you’ve invested time into creating, most marketing teams can’t afford ...
I needed a better way to understand where our conversations from Drift were coming from most. We are spending a lot of time and energy ...
How much traffic did you generate last month? Great. How about leads? Nice work. Now, the third, and perhaps the most important question: how many ...
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