Social Media

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Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?
Social Media

Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?

According to the Content Marketing Institute’s 2020 benchmark report, a whopping 95% of B2B marketers use social media content, making it the most popular format. ...

Author's avatar by Melissa King | Jul 6, 2022
18 Best Social Media Plugins for WordPress
Social Media

18 Best Social Media Plugins for WordPress

Did you know there are more than 3,000 social media plugins available in the WordPress Plugins Library? And, some of these plugins have been downloaded ...

Author's avatar by Jessica Malnik | Dec 17, 2021
Instagram Ads Cost: How to Optimize Instagram Campaigns for Cost Efficiency
Social Media

Instagram Ads Cost: How to Optimize Instagram Campaigns for Cost Efficiency

Is the thought of Instagram ads cost holding you back from reaching out to an audience of 83 million youngsters? That’s right, the visual-first platform ...

Author's avatar by Masooma Memon | May 11, 2022
9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting
Social Media

9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting

In a study of 6,700 consumers and business buyers, Salesforce discovered that 70% of customers believe that companies should understand how they use products and ...

Author's avatar by Melissa King | Jun 28, 2022
Maximize Paid Advertising with These 6 Ecommerce Facebook Remarketing Strategies
Social Media

Maximize Paid Advertising with These 6 Ecommerce Facebook Remarketing Strategies

Did you know that 3 out of every 4 online shoppers abandon their carts and never get to the point where they actually make a ...

Author's avatar by Melissa King | Mar 29, 2023
Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?
Social Media

Facebook Ads vs. Instagram Ads: Which Platform is the Best Fit for Your Business in 2021?

If you have a limited social media marketing budget, you can’t afford to be present on every major social media channel, so the question remains ...

Author's avatar by Masooma Memon | Mar 29, 2023
Facebook Group vs. Facebook Page: What’s Better for Your Brand?
Social Media

Facebook Group vs. Facebook Page: What’s Better for Your Brand?

Should your brand use a Facebook group or a Facebook page to optimize engagement and drive up revenue? We’ve polled a large group of experts ...

Author's avatar by Mariana Santiago | Apr 18, 2023
40 Advanced Google Sheets Tips for Marketing Pros
Marketing

40 Advanced Google Sheets Tips for Marketing Pros

Data is the lifeblood of effective marketing, essential for solving problems and identifying opportunities. “You can’t manage what you don’t measure.” This quote, commonly attributed ...

Author's avatar by Jack David Hildebrand | May 5, 2022
How Long Should a Facebook Video Ad Be?
Social Media

How Long Should a Facebook Video Ad Be?

A picture is worth more than a thousand words – and a thousand words alone can get a marketer’s point across quite easily. That’s why ...

Author's avatar by Mariana Santiago | Apr 8, 2022
Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads
Social Media

Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads

In 2020, Instagram had 1 billion active users. If you have an audience that uses Instagram, that’s a lot of eyes your ads can reach. ...

Author's avatar by Melissa King | Jun 19, 2024
Improve Your Facebook Ad Quality Ranking with These 7 Tips
Social Media

Improve Your Facebook Ad Quality Ranking with These 7 Tips

Running a Facebook ad is one thing, but ensuring it has an above-average quality ranking is another. The latter can do the former, but it’s ...

Author's avatar by Mara Calvello | Mar 29, 2023
Twitter Ads for B2B: How to Actually Generate Leads on Twitter
Social Media

Twitter Ads for B2B: How to Actually Generate Leads on Twitter

While many brands actively maintain a presence on social media, there’s so much untapped potential for making social channels actually work for more than just ...

Author's avatar by Rebecca Reynoso | Jul 11, 2024
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