Social Media

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B2B Social Media Strategy: 21 Ways to Drive More Engagement
Social Media

B2B Social Media Strategy: 21 Ways to Drive More Engagement

75% of B2B buyers use social media to make their purchasing decision. You know what that means, right? You’ve got to use B2B social media ...

Author's avatar by Masooma Memon | Jul 25, 2024
How to Optimize Twitter Ads: Use These 17 Tips to Get Better Results
Social Media

How to Optimize Twitter Ads: Use These 17 Tips to Get Better Results

Have you been planning to run Twitter ads, but haven’t been able to make up your mind yet? Or, you’ve given them a shot, but ...

Author's avatar by Masooma Memon | Jan 12, 2022
14 Instagram Analytics Tools to Try Out Right Now
Social Media

14 Instagram Analytics Tools to Try Out Right Now

If you want to get beyond vanity metrics, such as likes and followers, and measure how Instagram correlates to core business metrics, then this post ...

Author's avatar by Jessica Malnik | Apr 14, 2023
32 Effective Social Selling Tips for B2B Companies
Social Media

32 Effective Social Selling Tips for B2B Companies

Don’t be that guy or girl. You know the one that connects with you on Linkedin. Then, once you accept, immediately sends you a sales ...

Author's avatar by Jessica Malnik | Feb 12, 2023
28 Expert Tips for Conducting Social Media Audits
Social Media

28 Expert Tips for Conducting Social Media Audits

A social media audit is a great tool to help you both set and improve your social media marketing strategy over time.  An audit doesn’t ...

Author's avatar by Jessica Malnik | Oct 28, 2022
37 Marketers Share Their Favorite Marketing Design Software
Agencies

37 Marketers Share Their Favorite Marketing Design Software

You don’t necessarily need a degree in design to create graphics for your blog posts, design professional lead magnets, or create videos for your social ...

Author's avatar by Tamara Omerovic | Apr 12, 2023
12 of the Best Social Media Tools for Marketers to Promote, Sell, & Manage Their Brand
Social Media

12 of the Best Social Media Tools for Marketers to Promote, Sell, & Manage Their Brand

No doubt, social media is one of the best marketing channels to tap into to increase your brand presence and ultimately make people talk about ...

Author's avatar by Archita Sharma | Apr 26, 2023
The 18 Most Important LinkedIn Metrics You Should Be Tracking
Social Media

The 18 Most Important LinkedIn Metrics You Should Be Tracking

Posting helpful content on LinkedIn is only half of the marketing picture. The other half, you ask? It’s tracking the right LinkedIn metrics that give ...

Author's avatar by Masooma Memon | Apr 22, 2024
The Best Social Media Platforms for Business According to 30+ Experts
Marketing

The Best Social Media Platforms for Business According to 30+ Experts

With 3.5 billion people using various social media platforms worldwide, businesses are scrambling to create an irresistible social presence and drive a big chunk of ...

Author's avatar by Maham S. Chappal | Oct 20, 2022
Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve
Social Media

Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve

Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...

Author's avatar by Elise Dopson | Mar 28, 2023
Facebook Ad Placements: How Do They Compare & Which Perform Best?
Social Media

Facebook Ad Placements: How Do They Compare & Which Perform Best?

It’s easy to get caught up in the ad creative. You’ve got images to create, copy to write, and audiences to target. But one thing ...

Author's avatar by Elise Dopson | May 11, 2022
15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads
Social Media

15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads

The Cost per Lead (CPL) is the dollar amount you’re paying to acquire each lead you generate from a Facebook ad, ad set, or ad ...

Author's avatar by Elise Dopson | May 29, 2024
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