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What is Direct Traffic in Google Analytics and How to Analyze It?
Analytics

What is Direct Traffic in Google Analytics and How to Analyze It?

Ah, direct traffic, one of the greatest myths in Google Analytics. If you think direct traffic is caused exclusively by users typing a website address ...

Author's avatar by Maham S. Chappal | Jun 10, 2024
16 Ways to use Facebook Ads for Lead Generation
Marketing

16 Ways to use Facebook Ads for Lead Generation

Facebook is a lead generation beast in today’s digital age.  And that’s one of the biggest reasons marketers flock towards this platform in large numbers ...

Author's avatar by Maham S. Chappal | Mar 29, 2023
18 Ways to Write a Perfect Meta Description to Boost Your CTR
Content Marketing

18 Ways to Write a Perfect Meta Description to Boost Your CTR

Looking to improve your SEO game by learning how to write keyword-rich and optimized meta snippets? You are in the right place since this guide ...

Author's avatar by Masooma Memon | Apr 6, 2023
Use These 22 Blog CTA Examples to Boost Your Conversion Rate
Content Marketing

Use These 22 Blog CTA Examples to Boost Your Conversion Rate

You’ve written a stellar blog post, included all the visuals, and hit publish. And now: crickets! Hardly a handful of readers have subscribed to your ...

Author's avatar by Masooma Memon | Nov 15, 2021
20 Instagram Metrics Every Marketer Should Track in 2021
Marketing

20 Instagram Metrics Every Marketer Should Track in 2021

What’s considered a healthy follower growth rate on Instagram? Do you know the difference between reach and impressions?  Or, how many people who view your ...

Author's avatar by Jessica Malnik | May 11, 2022
How to Write a Call to Action: Increase Your Conversions with 16 Proven Tips for Crafting CTAs
Content Marketing

How to Write a Call to Action: Increase Your Conversions with 16 Proven Tips for Crafting CTAs

Want to get more readers to sign up for your product? Or subscribe to your newsletter? Or simply watch your conversion rates explode? To do ...

Author's avatar by Archita Sharma | Jul 30, 2021
30 Best Email Marketing Tools for 2021
Marketing

30 Best Email Marketing Tools for 2021

Have you been wondering which of the variety of email marketing tools available out there is best for your business? Admittedly, it can get overwhelming ...

Author's avatar by Masooma Memon | Jul 26, 2023
21 About Us Page Examples to Help You Get Your Brand Message Across
Marketing

21 About Us Page Examples to Help You Get Your Brand Message Across

You’ve been hitting your head against the wall (well, almost!) trying to perfect your About Us page and you feel like there’s definitely something that’s ...

Author's avatar by Masooma Memon | Sep 15, 2023
14 Instagram Analytics Tools to Try Out Right Now
Social Media

14 Instagram Analytics Tools to Try Out Right Now

If you want to get beyond vanity metrics, such as likes and followers, and measure how Instagram correlates to core business metrics, then this post ...

Author's avatar by Jessica Malnik | Apr 14, 2023
How to Write a Sales Pitch: 15 Proven Tips to Get More Clients Right Away
Sales

How to Write a Sales Pitch: 15 Proven Tips to Get More Clients Right Away

“The most successful sales pitches our clients make are short, personal, to the point and, more importantly, handwritten. ” shares RoboQuill’s Stuart Dixon. Jotting all ...

Author's avatar by Masooma Memon | Mar 21, 2023
Useful Tips from 20 Sales Pros to Help You Set Winning Sales Goals Using OKRs
Sales

Useful Tips from 20 Sales Pros to Help You Set Winning Sales Goals Using OKRs

Is your sales team setting the right goals and tracking them?  For an organization to grow efficiently and successfully, it needs to set great goals ...

Author's avatar by Maham S. Chappal | May 12, 2022
18 Facebook Ad Mistakes Marketers Need to Avoid in 2021
Marketing

18 Facebook Ad Mistakes Marketers Need to Avoid in 2021

Facebook advertising has come a long way. While it’s an excellent platform to generate leads, it can also be a little confusing when you’re just ...

Author's avatar by Maham S. Chappal | Mar 29, 2023
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