Content Marketing

Latest Posts

15 Tips for Writing YouTube Video Titles That Drive Views
Content Marketing

15 Tips for Writing YouTube Video Titles That Drive Views

Did you know there are more than 500 hours of videos uploaded to YouTube every minute?  With so much new content on the platform, getting your ...

Author's avatar by Filip Stojanovic | Aug 15, 2023
23 Examples of Highly-Engaging Homepage Headlines
Content Marketing

23 Examples of Highly-Engaging Homepage Headlines

Whether it’s an email, an ad, or a blog post, your headline copy must be creative, catchy, and converting. After all, the heading to your ...

Author's avatar by Masooma Memon | Feb 21, 2023
How to Structure a Great Content Team: 50+ Experts Share Their Insights
Content Marketing

How to Structure a Great Content Team: 50+ Experts Share Their Insights

If you want to step up your content marketing efforts, one of the things you should focus on improving is your content team structure. Why? ...

Author's avatar by Jessica Malnik | Mar 16, 2023
28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)
Content Marketing

28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)

What is the most important blog KPI to measure? That’s what we set out to discover when we created our most recent report. We asked 74 marketers ...

Author's avatar by Filip Stojanovic | Sep 8, 2023
30 Content Marketing Statistics to Power Up Your Strategy in 2022
Content Marketing

30 Content Marketing Statistics to Power Up Your Strategy in 2022

Having an efficient content marketing strategy in place is essential when it comes to raising brand awareness, generating more revenue, and persuading customers to take ...

Author's avatar by Nevena Rudan | Apr 12, 2023
14 Click-Worthy Email Subject Lines for Sales Prospecting
Content Marketing

14 Click-Worthy Email Subject Lines for Sales Prospecting

19.84 percent — that’s the average email open rate across all industries as of June 2021. Now, if you’re tracking yours, you can compare it ...

Author's avatar by Stefana Zaric | Mar 29, 2022
What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice
Content Marketing

What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice

So you’ve heard: a staggering 91% of B2B marketers leverage content marketing to reach their customers. 72% of them also say it has increased their ...

Author's avatar by Masooma Memon | Dec 20, 2023
11 Content Marketing Trends for 2021 and Beyond
Content Marketing

11 Content Marketing Trends for 2021 and Beyond

If you found this article, there is a good chance you are looking for what’s working in content marketing today. Understanding the key trends that ...

Author's avatar by Jessica Malnik | May 1, 2024
Content Strategy vs. SEO Strategy: How to Decide Which Comes First
Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

It’s like the chicken and the egg debate. You can’t have “great content” if your site isn’t SEO optimized, but SEO isn’t possible without a ...

Author's avatar by Elise Dopson | Jun 12, 2023
21 Examples of High-Performing Pillar Pages To Draw Inspiration From
Content Marketing

21 Examples of High-Performing Pillar Pages To Draw Inspiration From

Most marketers know that all links are important for SEO. (Maybe that’s why almost half of SEO experts spend equal time creating internal and external ...

Author's avatar by Elise Dopson | Aug 23, 2021
SEO for a New Website: Here’s Everything You Need to Know to Start Ranking
Marketing

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

If you wait until SEO is finished to launch your new website, you’ll be waiting forever. SEO is never finished. So a better question to ...

Author's avatar by Jessica Greene | Nov 13, 2023
Social Media and SEO: How They Work Together to Boost Your Visibility
Content Marketing

Social Media and SEO: How They Work Together to Boost Your Visibility

Do social media signals have a direct impact on search rankings? The truth: it doesn’t really matter. The reality is that social media plays a ...

Author's avatar by Jessica Greene | Oct 20, 2022
Subscribe to our newsletter, Move the Needle

Join 77,800+ leaders who are learning how to make data a competitive advantage.