Content Marketing

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20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics
Content Marketing

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Are you one of the 69% of companies who use an editorial calendar for their blog content? It’s a great way to store ideas, plan ...

Author's avatar by Elise Dopson | Dec 6, 2021
16 Ways to Increase Your Average Video Engagement
Marketing

16 Ways to Increase Your Average Video Engagement

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 ...

Author's avatar by Jessica Greene | Jul 11, 2024
25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic
Content Marketing

25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic

Earlier this year, we updated 24 old blog posts. The result? A 75% increase in website traffic. Imagine the impact you’d experience by almost doubling ...

Author's avatar by Elise Dopson | Apr 17, 2024
Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?
Content Marketing

Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?

The perfect CTA button on your Facebook ad can make the difference between driving home significant results and ending up with zero response. Why? Because ...

Author's avatar by Masooma Memon | Apr 23, 2024
How Do You Write a Successful Media Pitch that Actually Lands Coverage?
Content Marketing

How Do You Write a Successful Media Pitch that Actually Lands Coverage?

Are you spending hours in your inbox, sending press releases to any journalist email addresses you can find? If so, you will probably be in ...

Author's avatar by Elise Dopson | Aug 23, 2021
How to Create a Content Development Framework for High-Performing Teams
Content Marketing

How to Create a Content Development Framework for High-Performing Teams

Did you know more than 7.5 million blog posts are published every single day? You see your competitors join the party and publish content assets ...

Author's avatar by Obaid Khan Durrani | Nov 3, 2022
Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)
Content Marketing

Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)

The perfect blog doesn’t happen by accident. It takes time, energy, and let’s be honest — money, to get it up and running how you’ve ...

Author's avatar by Mara Calvello | May 16, 2022
Conduct a Thorough SEO Content Audit Using This 10-Point Checklist
Content Marketing

Conduct a Thorough SEO Content Audit Using This 10-Point Checklist

It’s easy to just crank out content on a schedule every week to continually hit your content marketing and SEO targets. But over time, your ...

Author's avatar by Jessica Greene | Aug 17, 2023
Use These 11 YouTube SEO Tips to Improve Your Search Rankings
Content Marketing

Use These 11 YouTube SEO Tips to Improve Your Search Rankings

Google Search and YouTube use different algorithms to rank content. That’s important to understand as a marketer trying to get your videos to rank higher ...

Author's avatar by Jessica Greene | Jun 21, 2024
17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)
Marketing

17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

As a content marketer, it’s important to track metrics that prove your efforts are working. But it’s also important to track metrics that help you ...

Author's avatar by Jessica Greene | May 17, 2022
Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success
Content Marketing

Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success

What makes a piece of content successful, and how can you measure its success? The answer to the first question is one only you (or ...

Author's avatar by Jessica Greene | Dec 2, 2022
Content Ideation: Best Practices and Tools for Content Marketing Success
Content Marketing

Content Ideation: Best Practices and Tools for Content Marketing Success

Coming up with new content ideas shouldn’t feel like throwing spaghetti at the wall and seeing what sticks.  That’s what a lot of marketers do today ...

Author's avatar by Jessica Malnik | Dec 6, 2021
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