Webinar: How B2B Teams Are Cutting Paid Ad Waste (Without Losing Pipeline)

The New Paid Ads Playbook for 2026

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Are Your Paid Ads Too Expensive?

Lead quality dropping? Spending more on paid and seeing less?
With the rise of zero-click marketing, B2B teams are having to spend more on paid ads to make up the difference. But that means ads are getting more competitive and more expensive.
Is there a way to dig out of this hole? Devin Littlefield, CEO at Market Vantage, says yes: and he can prove it. He’s helped clients come out the other side, trimming the waste without hurting pipeline (Including a client that cut ad spend by 88% while lowering CPL and beating competitors).

In this 45-minute live webinar, Devin shared the new paid ads playbook for B2B teams. You’ll learn how to:

  • Build a channel mix that actually works for B2B in 2026
  • Boost lead quality by tightening your targeting
  • Run the real math behind profitable ads
  • Spot and plug waste in your current campaigns
  • Expand revenue inside existing accounts
  • Use Databox to monitor CPL, CAC, and ROI in one place
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The Details

Devin Littlefield, CEO of Market Vantage, shared practical strategies, free tools, and use cases.