What you’ll learn from this Marketo Email Marketing Dashboard Template:
- How do I track my email marketing funnel? Track all sent emails to your email list, see how many (in terms of percentage) of those emails were delivered, how many people from your email list actually opened your email, and how people clicked through to an offer.
- What percentage of my sent emails were opened? Measure the success of your email marketing campaign by tracking what percentage of recipients opened your email. Also, see what percentage of email addresses in your list did not receive your email because the recipients’ mail servers returned them.
- How do I track email clicks? See how many people clicked on links in your sent email within a specific timeframe. Tracking this metric is useful as it lets you know if your CTAs, images, etc., are effective or need to be changed.
- How many people converted to leads from a specific email campaign? See how many people from your list clicked on a link in your sent email and went on to achieve the desired goal.
Pull additional data using our deep integration with Marketo
What else can you track and visualize with our deep integration with Marketo? When it comes to measuring your marketing efforts, almost anything:
- Campaign performance
- Lead management
- Sales velocity
- Click rates by campaign
There are many, many different metrics and metric combinations you can track using Marketo. And in Databox, you can quickly visualize 100s of Google Analytics metrics in a variety of different ways.