HubSpot Email Marketing Overview Dashboard Template

Template created by Seventh Sense Seventh Sense
Use this free dashboard template to track and measure the overall performance of your email marketing efforts. Track emails sent, opened, and clicked as well as your overall open rate, click rate, new subscribers, and more.

Uses one-click integrations:

  • HubSpot Marketing HubSpot Marketing

If you don’t use HubSpot Marketing, you can pull data from any of our 70+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this HubSpot Email Marketing Overview Dashboard Template

Connect your HubSpot Marketing account and learn:

  • What’s our overall email open rate? Track your overall email open rate with a daily line graph and spot any spikes or dips that can be associated with specific campaigns. Measure your current performance to month’s past and see if your email engagement is flat or growing.
  • What’s our overall email click rate? Track your overall email click rate to see how many of your subscribers are actually clicking back to your website and/or offers. Use this information to measure against previous month’s performance and make adjustments when they matter most.
  • How many new subscribers have we generated? See how many email subscribers you’ve generated during the last week and/or month. Visualize new subscribers with a line graph to spot the specific days where you generate more subscribers and learn what works best so you can double-down and optimize for more subscriptions.
  • Which email campaigns have generated the most clicks? Identify the specific email campaigns that are generating the most clicks back to your website. Use this information to better understand which content resonates best with your audience and make adjustments across the board to improve email engagement.
  • What does our email marketing pipeline look like? Get a quick overview of the overall emails sent, delivered, opened, and clicked over the last week and/or month. Use this funnel visualization to spot where subscribers drop off. Do you see a lot of opens but few clicks? Use this information to make the necessary improvements.

Pull additional data using our deep integration with HubSpot Marketing.

What else can you track and visualize with our deep integration with HubSpot Marketing? When it comes to traffic and conversions, almost anything:

  • Website traffic and conversions
  • Traffic and lead demographics
  • Landing Page performance
  • The conversion rate(s) throughout your marketing and sales funnel(s)
  • Track and compare the efficiency of your marketing campaigns
  • Monitor campaign improvements and growth over time

There are many, many different metrics and metric combinations you can track using HubSpot Marketing. And in Databox, you can quickly visualize 100s of HubSpot metrics in a variety of different ways, alongside all the important metrics from other data sources you’re using.

Read more about Databox’s HubSpot Marketing integration.

HubSpot Marketing HubSpot Marketing metrics included in this template
  • Email Created

    Number of Emails Created during the specified Date Range.

  • Emails Clicked

    Number of Emails Successfully Clicked during the specified Date Range.

  • Emails Clicked by Email Title (by Last Updated)

    Total number of Emails Successfully Clicked split up by Email Title. All collected data will be pushed to the Date that the Email was Last Updated. Therefore, an email must be updated during the specified Date Range to have data displayed. No historical data is available from the initial connection.

  • Emails Clicked by Email Campaign

    Total number of Emails Successfully Clicked split up by Email Campaigns. No historical data is available from the initial connection.

  • Emails Delivered

    Number of Emails Successfully Delivered during the specified Date Range.

  • Emails Opened

    Number of Emails Successfully Opened during the specified Date Range.

  • Emails Opened by Email Campaign

    Total number of Emails Successfully Opened split up by Email Campaigns. No historical data is available from the initial connection.

  • Emails Sent

    Number of Emails Successfully Sent during the specified Date Range.

  • Emails Sent by Email Campaign

    Total number of Emails Successfully Sent split up by Email Campaigns. No historical data is available from the initial connection.

  • New Email Subscribers

    Number of New Email Subscribers during the specified Date Range.

  • Email Click Rate

  • Email Open Rate

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Explore all of Databox’s functionalities:

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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