Google Ads: Competitive Health Template

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This dashboard leverages rolling Adwords traffic trends and KPIs to constantly monitor the competitive search landscape that your account occupies.

Uses one-click integrations:

Google Ads

If you don’t use Google Ads, you can pull data from any of our 70+ one-click, native integrations or from spreadsheets, databases and other APIs.

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Quickly compare traffic trend data against account performance data to stay alert to encroaching competitors. track of your conversion trends as they happen

Identify spikes in cost from competitors aggressively bidding up CPCs
Highlight dips in click and impression volume from competitors displacing your ads.
Visualize the impacts of the previous statements on campaign quality and conversion metrics.

Key Metrics

Cost, Clicks, Impressions
Avg. CPC, Avg. Position, CTR
Conversions, Cost/ Conversion
Total Conversion Value

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