Google Ads: Competitive Health Template

This dashboard leverages rolling Adwords traffic trends and KPIs to constantly monitor the competitive search landscape that your account occupies.

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Used one-click connectors:

  • Google Ads Google Ads

If you don’t use Google Ads, we can pull data from 50+ cloud data sources. And you can push your own data too (API Docs).

Quickly compare traffic trend data against account performance data to stay alert to encroaching competitors. track of your conversion trends as they happen

  • Identify spikes in cost from competitors aggressively bidding up CPCs
  • Highlight dips in click and impression volume from competitors displacing your ads.
  • Visualize the impacts of the previous statements on campaign quality and conversion metrics.

Key Metrics

  • Cost, Clicks, Impressions
  • Avg. CPC, Avg. Position, CTR
  • Conversions, Cost/ Conversion
  • Total Conversion Value